"Jayson Tatum Unveils His ‘London’ Air Jordan 4: Is He Secretly the Sneaker King of the NBA?"
Added on September 6, 2026 inFree Entertainment News
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Have you ever wondered how the stars align when a sneaker drops? Well, grab your telescope, because the cosmos just delivered a stellar pair of kicks straight from the UK! Jayson Tatum recently unveiled the exclusive “London” Air Jordan 4, and it’s set to launch on September 12th for a cool $220. Limited to Nike UK and select Jordan Brand retailers, this shoe is already causing waves. With a rugged dark grey suede upper that makes it stand out more than your neighbor’s disastrous lawn, and a subtle tan accent that adds a spring nuance—it’s like the universe said, “Let there be style!” But wait—this release marks more than just a shoe drop; it comes on the heels of Jordan Brand partnering with the London Lions, the first British basketball team to get an official sponsor. And you know what that means—collectors, get ready to scramble! As the airy vibes of Libra settle in, this unique offering is bound to attract those with a flair for fashion and resale potential. Buckle up, sneakerheads, it’s about to get interesting!
Jayson Tatum shared his pair of the UK-exclusive “London” Air Jordan 4. The shoe officially releases September 12th for $220. It’s limited to Nike UK and select Jordan Brand retailers.
The style code is IV6048-001. A dark grey suede covers most of the upper and that texture gives it a noticeably rougher look than a standard Air Jordan 4 finish.
Also a tan shade wraps around the heel section of the midsole. That warmer tone contrasts nicely against all the grey and black. It’s a small detail that adds some depth to an otherwise muted colorway.
This release follows Jordan Brand naming the London Lions as its first British basketball team sponsor. That partnership clearly extends into footwear with this UK-only drop. It’s a rare move for a mainline Air Jordan 4 colorway.
Regional exclusives like this one tend to mean a bit more for collectors. Past city-specific releases, including Paris and Shanghai colorways, have moved very quick and held resale value. This “London” pair looks like it is set to follow that same pattern.
For collectors outside the UK, this one might require some extra effort to track down. Given the demand these city drops usually generate, that search will probably be worth it resale-wise.
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