"Bethenny Frankel’s ‘Greedy’ Trademark Tussle: A Battle of Wits or Just a Really Bad Reality Show?"
Added on November 13, 2026 inFree CelebrityNews
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Bethenny Frankel’s latest entrepreneurial endeavor has stirred curiosity and chatter, reminiscent of the cosmic energy swirling around a lunar eclipse. It turns out that as the moon aligns in its celestial ballet, so does Bethenny—suddenly pitching a business idea for podcast star Sofia Franklyn before Sofia even got wind of it! Frankel, known for her flair and strategic mind, didn’t just window-dress this pitch; she also filed a trademark application that pairs surprisingly well with Sofia’s memoir release. But why is there friction here, especially in the world of entertainment where stars often align—or misalign—for a good reason? Is this a savvy move on Bethenny’s part or just a sidestep into controversy? Let’s dive into the details and unpack the intrigue behind this unexpected pitch as we explore the layers of ambition and ambition thwarted in Hollywood’s grand stage…Read on to find out what really happened!
Bethenny Frankel says she pitched a business idea for Sofia Franklyn before the former “Call Her Daddy” co-host even knew about it. Now, a trademark application is getting as much attention as the pitch itself. The “Real Housewives of New York City” alum said she came up with a concept for Franklyn while speaking with a major podcaster’s team about her own projects.
A trademark listing shows that Frankel’s company, SG Marks, LLC, filed an application for “Unwelcome” on November 11, one day after Franklyn’s memoir, “Daddy Issues,” hit shelves. The name’s resemblance to Alex Cooper’s Unwell brand gave fans plenty to talk about.
Frankel said she was on the phone about a project of her own when the team asked her for an example of what she might do. She brought up Franklyn and pitched an idea she’d developed with the podcaster in mind.
According to Frankel, the team liked the concept enough to say they would offer Franklyn a show if Frankel decided to pursue it with her. Frankel described the conversation without naming the podcaster whose team she’d spoken with. She also said she hadn’t told Franklyn about the trademark when she shared the story.
Bethenny Frankel’s trademark filing left some viewers with a simple question. If she came up with the idea for Sofia Franklyn, why didn’t she run it by her first? “She’s so greedy. Why not just send her the idea,” one commenter wrote. Another was less interested in how the pitch came together and more skeptical of the pitch itself, writing, “it’s not even a good idea.”
The name drew its own criticism. One viewer summed up their reaction to the apparent nod to Alex Cooper’s Unwell brand in five words: “ummm ‘unwelcome’ is STUPID.”
Once Frankel mentioned the trademark, pop culture commentators started looking for it. The listing identifies SG Marks, LLC as the applicant and gives the filing a November 11 date. The record shows an application for the name. Franklyn hasn’t publicly announced a partnership with Frankel or a show under that banner.
For anyone following the “Call Her Daddy” fallout, the name was hard to miss. Cooper’s media company is called Unwell, and “Unwelcome” sounds close enough that some online commentators read it as a dig. Others questioned why Frankel would file for a name tied to an idea she says she developed for Franklyn before bringing her into the conversation.
Franklyn’s memoir revisits the friendship and business partnership that made her and Cooper podcast stars. The two went from New York City roommates to co-hosts, then split in 2020 as contract talks with Barstool Sports fell apart. Cooper kept hosting “Call Her Daddy,” and Franklyn went on to launch “Sofia with an F.”
In the book, Franklyn claims Cooper earned $20,000 more per year and tried to push her out before their partnership ended. Cooper previously said she was willing to take the deal on offer and Franklyn wasn’t. The memoir has put those competing accounts back in circulation, this time with Frankel weighing in on what Franklyn could do next.
Franklyn has been promoting “Daddy Issues,” her first book, while continuing to host “Sofia with an F.” According to her publisher, the solo show debuted at No. 1 on Apple Podcasts’ overall chart. It’s the project she built after leaving the partnership she’s now writing about.
As for “Unwelcome,” Frankel has shared her pitch, and her company has filed for the name. Whether Franklyn wants to be part of it is still an open question.
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