As the moon dances through the celestial tapestry, casting its glow on our dear Duchess of Sussex, Meghan Markle, one has to wonder—are the stars aligned for self-promotion or self-reflection? Recently, Meghan found herself in the swirling vortex of social media scrutiny after sharing an Instagram post commemorating the growth of her lifestyle brand, As Ever. One royal expert didn’t mince words, labeling the video as “nauseating.” Oh, dear! Is this a case of entrepreneurial spirit, or is she just straddling the line between businesswoman and royal in a way that leaves some folks dizzy?
In this video montage, Meghan revisited her entrepreneurial roots, from crafting handmade scrunchies in her youth to cultivating her brand today—she even thanked her team for pushing As Ever into the spotlight! Still, her efforts prompted a fresh wave of conversation about how she balances her burgeoning business with her royal undertones. Buckle up, because this journey is about entrepreneurship, public perception, and the ever-fascinating world of celebrity scrutiny!
For those who dare to dive deeper and explore the intricate dynamics of Meghan’s recent endeavors and the reactions they incite, come with me, and let’s unravel this narrative together!
Meghan Markle has faced criticism over a new social media post celebrating the growth of her lifestyle brand, As Ever, with one royal expert describing the video as “nauseating.”
The Duchess of Sussex shared a montage reflecting on her entrepreneurial journey, highlighting her childhood business ventures and thanking the team behind her current company.
However, the post prompted renewed debate over how Meghan Markle balances her identity as a businesswoman with her continuing association with the British Royal Family.

Meghan shared the video on Instagram on October 6, reflecting on her interest in business from an early age and the experiences that helped shape her entrepreneurial ambitions.
In the accompanying caption, she recalled making handmade scrunchies on her grandmother’s Singer sewing machine when she was around eight years old. She said she sold them for $1 each and later participated in activities such as selling Girl Scout cookies and running lemonade stands.
“My entrepreneurial spirit was always there,” Meghan wrote. She also acknowledged that her business achievements were supported by other people, thanking the team helping her develop As Ever.
“As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud and grateful,” she wrote.
The post included clips and photographs associated with her business journey, including previously shared footage of Princess Lilibet helping her make jam.
Meghan concluded by expressing pride in what the team was creating together and thanking those who helped “bring this vision to life.”

Australian royal expert and commentator Angela Mollard took aim at Meghan’s video during a discussion with News24 journalist Gabriella Power, per The Express.
Mollard objected to what she saw as an excessive focus on Meghan herself, arguing that the acknowledgment of other contributors was limited compared with the attention given to the Duchess.
“She spent three-quarters of this post self-congratulating, and then there’s a small mention of, you know, ‘some other people have helped me get there,’” Mollard said, describing the video as “nauseating.”
She also questioned how Meghan presents herself while maintaining a connection to royal life despite no longer serving as a working member of the Royal Family.
Mollard said Meghan was “straddling that sort of celebrity access, but she’s also sort of trying to stay royal adjacent at the same time.”
“If you look at any posts by the royal family, they always focus on the people or the charity they are with,” the commentator said, contrasted Meghan’s post with the way official royal social media accounts typically focus on public engagements.
Mollard was not the only person to criticize the video. Some users on social media also objected to what they considered its self-promotional tone.
The reaction extended beyond royal commentators, with some social media users also expressing disapproval of Meghan’s celebration of As Ever, as reported by The Express.
One user on X criticized the post, writing: “In her latest clip, Meghan showed her true colours. The video is a tribute to no one but herself. The self-congratulatory post is vile. I have never seen anyone love and admire herself so much.”
Another commenter similarly accused the Duchess of placing herself at the center of the message, writing: “This ‘post’ captures the essence of a shockingly vainglorious woman who self-worships. So deeply in a fog of delusion, she believes she is iconic. She is not. She is worshipping HERSELF, not celebrating a business.”
The reactions reflected a familiar divide in public responses to Meghan’s social media activity. While some viewers welcomed the personal glimpse into her business journey, others interpreted the post as an attempt to promote her public image.
Before sharing her latest Reel, Meghan posted a cooking photo on her As Ever brand’s Instagram, teasing “new surprises.
However, fans questioned the authenticity of the scene after noticing that the gas stove appeared to be switched off.
Meghan, pictured stirring a pot in an unfamiliar kitchen while wearing a black outfit and a checked apron, was criticized by some users on X.
According to The Express, one commenter mocked her for trying to “create the illusion that you know how to cook” and “stir an empty pot” on an unlit stove.
Others called the post “embarrassing” and claimed her efforts to promote herself were “a joke to everyone,” while one suggested she had done it deliberately “to gain reaction.”
![Prince Harry, Duke of Sussex, and Meghan, Duchess of Sussex, commenced their four-day visit to Colombia with a series of cultural and educational engagements in Bogotá. The royal couple visited the Centro Nacional de las Artes Delia Zapata and Colegio Cultura Popular, a local charter school, where they interacted with students and staff. Their visit to Colombia, at the invitation of Vice President Francia Márquez, also included a meeting at her official residence, where they discussed issues of discrimination and cyberbullying. The Duke and Duchess will continue their tour with a focus on supporting women and youth in the region. 15 Aug 2024 Pictured: Meghan Markle, and Prince Harry. Photo credit: ¡dehoy! Agency / MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA1186028_005.jpg) [Photo via Mega Agency]](https://media.theblast.com/cdn-cgi/image/width=788%2Cheight=1031%2Cfit=crop%2Cquality=65%2Cgravity=auto%2Cmetadata=none%2Cformat=auto%2Conerror=redirect/wp-content/uploads/2026/10/MEGA1186028_005-788x1031.jpg)
The criticisms about Meghan’s lifestyle brand and social media activity come amid increased scrutiny of Meghan and Prince Harry’s public appearances following their return to the UK.
The Duke and Duchess, along with their kids, Prince Archie and Princess Lilibet, have since holed up in the Cotswolds, where both Harry and Meghan have been spotted making few pub outings.
While Harry has been making official public appearances since his return to Britain, Meghan has kept a low profile.
She only recently turned heads during an outing when she was photographed with philanthropist and Nobel Peace Prize winner Malala Yousafzai.
Auto Amazon Links: No products found.