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"Amanda Holden’s Poolside Prowess: Is This Bikini Business a Hot New Trend or Just a Splash in the Shallows?"

Added on September 15, 2026 inFree CelebrityNews

Amanda Holden recently took a sun-soaked break that would make even the most dedicated workaholic wonder: is “doing business” just a cheeky excuse for basking under the Mediterranean sun? At 55, this British media maven flaunted her stunning figure in a white swimsuit while nestled in the luxurious ambiance of Crete. With the sun hitting just right, she seemed to defy time, eliciting admiration from fans who might just be channeling the vibrant energy of a fiery Leo moon! So, how does this radiant star manage to shine so bright, even amidst the scrutiny of social media? Join me as we dive into the glamorous world of Amanda—where a bikini selfie can spark joy, and an Instagram post can lead to 20,000 likes faster than you can say “astrological alignment!”

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Amanda Holden joked that she was “doing business” while enjoying a luxurious outdoor pool last month. Telling her Instagram followers that she was in Crete, the British media personality showed off her sensational figure at 55, looking easily 20 years younger as she stunned in a white swimsuit. Displaying her toned legs and fit abs while flaunting her curves, Amanda struck poses from a sun-drenched terrace, even delivering a wowing shot while on tiptoe. The Britain’s Got Talent star, who is sometimes trolled for her regular swimwear show-offs on social media, was largely praised by fans, with one replying: “Wow, you look amazing.” Amanda is followed by 3.1 million on Instagram. She counts model Elizabeth Hurley as a follower.

Amanda Holden Stuns In White Bikini At 55

Scroll for the photos. Highlighting her cleavage and incredibly toned abs, Amanda opened her gallery with a dramatic pool pose, throwing back her head as she let the sun kiss her skin.

The mom of two, who seemed to have chosen a swanky hotel, posed amid two stone blocks and largely out of the water, showcasing her svelte silhouette in a plunging white swimsuit with chest and strap peepholes.

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Flaunting her toned hips and legs in itty-bitty bottoms, Amanda checked boxes for the ribbed trend, adding shades and a necklace to accessorize her look. In a swipe right, fans got a jaw-dropping view of her legs as she posed on tiptoe, stretching her arms out while poolside. Further images showed the blonde lounging around an oversized cabana seating area, plus enjoying some time in the pool.

“In Crete on business. The business appears to be mainly conducted in a bikini,” Amanda wrote with a laughing emoji. The photos have now topped 20,000 likes.

Insanely Toned In Skimpy Bikini And Cowboy Hat

In this July photo, Amanda Holden offered another reminder of her sculpted physique, posing from a pool ladder during another Greek vacation. This time, she sizzled in a khaki green bikini from expensive designer Melissa Odobach, whom she often influences for on Instagram. She added a fun cowboy hat for a flourish, raking in over 30,000 likes.

“The fundamental concept is that people buy from people they trust and admire,” marketing expert Rohan Midha told the BBC, adding: “If an influencer has the ability to make their audience act, then brands are likely to pay them to promote a product or service.”

Earning Cash On Instagram

Amanda Holden isn’t the only bombshell shouting out brands on IG.

  • Rapper Chanel West Coast continues her deal with clothing brand Fashion Nova.
  • Elizabeth Hurley promotes Clinique skincare on her social media.
  • Mogul Kylie Jenner boasts a lucrative deal with activewear label Alo Yoga.
  • And pop star Demi Lovato has been shouting out sports brand Fabletics for years.
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