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"Hollywood’s Asian Story Renaissance: Are We Witnessing the Emotional Reckoning of a ‘Beef’?"

What’s up with beauty standards these days? Are they finally aligning with the cosmos, or are we just caught in a whirlwind of K-pop madness? Nancy Wang Yuen, an ethnic studies professor at Crafton Hills College, dives into this changing landscape of desirability, where blonde hair and blue eyes are no longer the only gold standard. She points out that, thanks to the rise of K-beauty and the undeniable influence of pop culture, more folks in the United States are beginning to appreciate—and, dare I say, want to resemble—the Asian aesthetic. It’s a fascinating shift, especially since sometimes it feels like the stars have turned just to make way for this new trend. So, let’s explore how this newfound interest shapes not just Hollywood’s casting calls, but also our perceptions of beauty itself. Grab your celestial chart because we’re about to dig in! LEARN MORE

“Hollywood is always trying to tap into what’s hot, and it’s a battle because Asians weren’t seen as hot before,” said Nancy Wang Yuen, an ethnic studies professor at Crafton Hills College who studies AAPI representation in Hollywood.

“Beauty standards are changing. When I was growing up, the blond, blue-eyed person was the only kind of beauty standard. Now, because we have K-pop and K-beauty, people are really appreciating the Asian face for the first time in the United States,” Yuen explained over Zoom. “I mean, fetishization always existed. But now people actually want to look like us. They’re like, ‘We want to have the glass skin. We like the K-beauty makeup.’”

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