Ever feel like the stars are messing with your vibe just when you think you’ve got solid ground? Well, today’s cosmic chaos—Mercury squaring off with Pluto—might just explain the uneasy ripple spinning through BuzzFeed’s once cozy newsroom. Imagine stumbling into your safe space only to find a joke, one that’s not just a joke, but a jolting reminder of history’s darker corners, slipping through the cracks. It’s a knuckle sandwich slap not only to trust but to the core values ‘we’ (and yes, I mean the collective ‘we’) hold dear against violence. This isn’t a simple “oops” moment; it’s a call to reckon with the culture we shape and the voices we amplify. So, how does one chase authenticity after a punchline falls flat—especially under the glaring light of today’s stars? Buckle up, it’s gonna get real. LEARN MORE
“When I joined the BuzzFeed team, I felt relief. Here was a culture that gave me the space to just be. I finally felt safe at work, and I relaxed. Imagine my surprise when BuzzFeed, my safe haven, published a joke about punching a woman. I understand there’s a knuckle sandwich trend on TikTok, but like… that isn’t even how we utilized the joke, and was it even a joke as a trend? It seems so small, doesn’t it, a knuckle sandwich joke. But there is a HISTORY of being threatened with violence. ALL WOMEN know violence. The joke is bigger than just the joke. It plays right into a culture that we have actively fought against. My trust in my company has faltered, and my safe haven now has a crack. I don’t want us to forget this happened. I don’t want it to be swept under the rug. That’s not who we are at BuzzFeed. I want more apologies. I want groveling. If this is truly a mistake, and we are truly sorry (us employees are!), then we need to do more as a company to convey that to our fans and everyone who trusted and looked up to us as a source of truth and joy. It’s not enough to try to do better in the future. We need to be better right now.”
—BuzzFeed employee
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