Rosé, the globally renowned singer from K-pop sensation Blackpink, is the face of Skims’ 2025 Valentine’s Day campaign!

The collaboration combines Rosé’s effortless elegance with the playful and romantic essence of Skims’ latest collection, creating a campaign that exudes charm and sophistication.

Shot by photographer Carin Backoff, the campaign features Rosé in luxe velvet slipdresses and lace-trimmed loungewear adorned with heart motifs, making it the perfect ode to Valentine’s Day.

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Valentine’s Day holds a special place in Rosé’s heart, not only because of its romantic undertones but also for its proximity to her birthday on February 11.

“Valentine’s Day has always held a special place in my heart,” the 27-year-old shared in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

The star’s enthusiasm for the holiday is evident throughout the campaign, where she radiates confidence and charm in every shot.

The Skims Valentine’s Shop is filled with heart-printed loungewear, velvet dresses, and lace-trimmed pajamas that perfectly capture the romantic spirit of the holiday. The collection blends fun and elegance, ensuring there’s something for everyone.

“Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly,” said Kim Kardashian, Skims cofounder and chief creative officer. “Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.”

Fans can preview the collection now on Skims’ website, with the official launch set for today, both online and in select stores.

Rosé joins an elite lineup of stars who have fronted Skims campaigns, including Lana Del Rey, who was featured in last year’s Valentine’s Day campaign. With her sophisticated style and global influence, Rosé is the perfect choice to headline the 2025 edition.

Beyond her work with Skims, Rosé is no stranger to high-profile campaigns. In 2020, she became the global ambassador for Saint Laurent, marking the French fashion house’s first in nearly 60 years. Since then, she’s starred in campaigns for Yves Saint Laurent Beauté, as well as Tiffany & Co., where she has served as a spokesmodel since 2021.

Born Roseanne Park MBE (Korean name Park Chae-young) on February 11, 1997, in Auckland, New Zealand, Rosé grew up in Melbourne, Australia, after her family relocated there in 2004. As a child, she discovered her passion for music, learning to sing and play guitar and piano.

Her journey to stardom began when she signed with the South Korean label YG Entertainment, leaving high school early to pursue her dreams. In 2016, she debuted as a member of Blackpink, quickly becoming one of the most recognizable faces in global pop culture.

From dominating music charts with Blackpink to gracing campaigns for luxury brands, Rosé’s influence spans industries. Her collaboration with Skims solidifies her status as a global style icon, combining her love for fashion with a personal connection to Valentine’s Day.

With the 2025 Skims Valentine’s Day collection, Rosé delivers a message of confidence, beauty, and romance, ensuring fans can celebrate the holiday in style.