Skip the halftime snacks and the gridiron glam if you missed the Super Bowl — but hold onto your stars, because the movie trailer cosmos still aligned for some stellar reveals this year. While the cinematic sky wasn’t exactly bursting with the usual galaxy of trailers, a select few flashes of brilliance punctuated the event, making us wonder: Did Mercury retrograde nudge Hollywood to dial down the noise and focus on charm and character instead? From DC’s quirky canine caper to Spielberg’s booming UFO spectacle, and the tantalizing tease of a Tarantino-scripted sequel that’s got folks buzzing louder than a Venus transit, there’s plenty to unpack. So, buckle up as we navigate these cinematic constellations that lit up the Super Bowl night! LEARN MORE
If you skipped the Super Bowl but still want to catch up on the biggest movie spots, don’t worry — we’ve got you covered. While this year was definitely on the lighter side when it came to theatrical trailers, there were still a few major reveals worth talking about. Let’s break them down.
This one actually dropped before kickoff, premiering during the Puppy Bowl to smartly spotlight the titular hero’s most important supporting character — Krypto the Superdog. It’s a fun, character-forward tease that leans into charm rather than spectacle, and it already feels like a tonal reset for DC.
Steven Spielberg’s long-rumoured UFO project finally unveiled an action-heavy 60-second teaser, giving audiences their first real sense of scale. While the earlier teaser was all moody atmosphere, this one suggests something much bigger — and much louder — is coming.
Easily the most exciting reveal of the game. Netflix dropped serious cash on a full minute to debut our first look at David Fincher’s sequel to Once Upon a Time in Hollywood, scripted by Quentin Tarantino himself.
Visually, it feels closer to Zodiac — sleek and controlled — while the dialogue and attitude scream pure Tarantino. It’s a fascinating hybrid, and arguably the most talked-about trailer of the night.
Universal and Illumination unveiled the next chapter in their mega-successful Despicable Me / Minions universe. Notably, Pierre Coffin — director of the first three Despicable Me films and the original Minions — is back at the helm, which should reassure fans that the franchise is staying on familiar (and profitable) ground.
Credit where it’s due: Disney went a different route here. Instead of flashy spectacle, the studio leaned into vibe, with Sam Elliott narrating a teaser that initially plays like a rugged old-west car commercial — until the Star Wars reveal lands. It’s a clever way to position The Mandalorian’s leap from Disney+ to the big screen.
Technically, this one was much better than a sixty-second Super Bowl spot, with Amazon/MGM taking the opportunity to launch the final trailer for Project Hail Mary, with the release date quickly approaching. This is a HUGE gamble for the studio as it can immedately establish them as a theatrical player after a few years of mixed returns.
Pixar’s latest, a hoped-for return to form after their disastrous Elio, also got a colourful trailer, with the studio no doubt hoping this helps turn around their fortunes at the box office.
It wasn’t the most trailer-packed Super Bowl in recent memory, but the ads we did get were meaningful — especially for fans of auteur-driven projects and established franchises testing new directions.
If this is the studios pacing themselves for the year ahead, Cliff Booth may have just won the night anyway.
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