“Unlock the Secrets: Experience Horror Like Never Before with M3GAN, Annabelle, & Ma Using Meta’s Game-Changing Second-Screen Tech!”
Added on April 12, 2025 inEntertainment News Cards, Movie News Cards
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If you often find yourself scrolling through your phone during movie screenings, or if you have the attention span of a goldfish on a sugar high, then mark your calendars for the upcoming Movie Mate screening of M3GAN! This isn’t just your average horror flick; it’s part of Blumhouse’s annual Halfway to Halloween Film Festival, designed to get us all a little closer to that glorious spooky season. They’re even letting you keep your phone out—yes, you heard that right! Picture this: you’re seated among fellow horror enthusiasts, your screen lit up with a M3GAN chatbot buzzing with trivia and behind-the-scenes scoops. Will your phone distract you or enhance your experience? With Venus currently aligning with your communication sector, there’s a cosmic chance it might just be the perfect excuse to indulge your inner multi-tasker without any guilt! So, will you be parking your phone for a classic film experience, or are you embracing this high-tech twist? Either way, it’s bound to be a night full of thrills!
If you have trouble staying off your phone in theaters, the upcoming Movie Mate screening of M3GAN is for you!
Blumhouse’s annual Halfway to Halloween Film Festival will kick off at the end of the month. The studio will be bringing M3GAN, Annabelle, and Ma back to theaters nationwide for one night only over three consecutive weeks. Blumhouse is also joining forces with Meta’s second-screen experience, Movie Mate, to give the festival a high-tech twist. That’s right, you don’t have to put your phone away this time.
“The question we always ask ourselves is why can’t every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn’t be happier that this year we are going nationwide,” said Jason Blum, Founder and CEO, Blumhouse. “In that same spirit of trying new things, we’re excited to give M3GAN fans an all-new experience in theaters from the team from Meta.“
Fans will be able to interact with the M3GAN chatbot during the screening, which will send them “never-before-seen content, trivia, and behind-the-scenes info on the film in real time.” The screenings are also expected to include “sneak peeks, exclusive recorded messages from directors and talent from the films, and surprise special appearances in select markets.“
“We are excited to continue our longstanding history of innovation in the theatrical space with our friends at Universal Pictures,” said Omar Zayat, Group Lead Entertainment, Tech, Travel & Gaming, and Auto at Meta. “The M3GAN in-theatre Movie Mate is a first-to-market moviegoer experience. We are happy to introduce filmgoers to it by way of Instagram Direct and Click-to-Messenger Ads. We are thrilled to be working with Universal Pictures and Blumhouse to deliver rich experiences designed to get audiences back into theatres.“
Tickets are now on sale for the following films and dates:
According to the press release, “Movie Mate is only available to moviegoers who are in a theater, and works by DM’ing the Instagram account @M3GAN account to start the experience. The entire experience is designed to leverage Meta’s capabilities to augment and uplevel the “second screen” viewing experience aimed at generating excitement ahead of the release of M3GAN 2.0 on June 27.” I’m not someone who pulls out their phone at the theater under any circumstances, so this isn’t for me. But sadly, we all know there are plenty of folks who just can’t help themselves, so maybe this is the screening for them.
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