Is Travis Scott a musician, or has he fully crossed over into the realm of pop culture sorcery? I mean, honestly, this guy seems to be everywhere—WWE arenas, sneaker collaborations, and now he’s teasing us with hints about his upcoming album like a kid holding a cookie just out of reach. Forget about just staying in the music lane; Scott has become an entire brand that stretches across various industries. It’s like he’s made “Rodeo” and “Astroworld” into more than just albums; they’re part of a lifestyle.
Recently, he made waves with his appearance at the WWE Elimination Chamber, which was a departure from his usual musical grinds. Apparently, when the world calls, you can just pop up anywhere wearing a flashy outfit and get folks buzzing—even if you’re not dropping a new single. But don’t worry, music fans! Scott’s ready to serve up something fresh once again, and it sounds like he’s cooking up something truly special. He casually dropped some hints to Numero Magazine and left us all wondering what’s next. With his new project, he’s insisting it’ll be worth the wait, and based on his track record, I believe him! Getting all curious about what Travis Scott might deliver this time around? I know I am! Buckle up, because things are about to get interesting!
Travis Scott has become bigger than music. He’s a brand that transcends genre and has become recognizable to fans in the branding and sneaker world. He’s been making headlines for his recent appearance during the WWE Elimination Chamber, which was completely devoid of music promo. It speaks to Travis Scott’s ability to market himself that he’s been able to make this transition. Now he’s getting back to the music. The rapper told Numero Magazine that he’s got something special cooking.
Travis Scott was asked about his upcoming album, and assured the fans that it will be worth the wait. “My new project is as crazy as it gets,” he explained. Scott seemed eager to divulge more, but he kept key information close to his chest. “For the moment,” he added. “I still have to keep it a secret.” Scott initially teased the release of a fifth studio album during summer 2024. A fan hypothesized the rapper should record songs in different cities during his last global tour. “Imagine an album where each song is the city it was made in on the tour,” the fan wrote. Travis Scott fired back and seemingly confirmed that he was planning something similar. “R u in my brain or what,” he responded.
Travis Scott has not revealed a title or a lead single for the upcoming album. We do know, however, that it will represent a new phase of his career. “I want to say the title right now,” he told Billboard. “But people aren’t going to understand it. I have some more tweaking to do.” Travis Scott also spoke about his music plan, and his ambitions for the genre as a whole. “I’m pushing hip hop,” he asserted. “It’s 50 years old but still has time to stretch. I feel like, ‘OK, I’m leading the new charge of what the next 50 years of this sh*t is going to be like.'”
The collaboration list for Scott’s upcoming album is similarly up in the air. He has a list of collaborators in mind, though, and some of them speak to his desire to push sonic boundaries and experiment with other genres. “It’s this band called Khruangbin I want to work with,” Scott admitted. “This might be crazy, but I would love to get Taylor Swift or Sabrina Carpenter on a hook.” We can’t wait to hear what the new album sounds like.