Ever wonder what it’d be like if Venus herself decided to crash your Instagram feed with a swimwear collection that teeters on lingerie territory? Well, Sydney Sweeney might just be doing exactly that — and causing quite the cosmic stir while she’s at it. The White Lotus star took her Frankie’s Bikinis collab to a whole new stratosphere in 2023, dazzling fans with everything from bridal-inspired swimsuits to mint-green bikinis paired with lacy thigh-highs. But not everyone saw it as poolside-ready gear; some folks couldn’t help but liken it more to sexy lingerie ads. With Mars flexing in Gemini, sparking fiery debates, Sydney’s bold, curve-hugging choices ignited a social media tempest, proving once again that fashion and controversy can be an explosive combo. So, if you’re curious how a beachwear line turns into an internet sensation — and a PR rollercoaster following a “good jeans” campaign mix-up — you’ll wanna dive right in. LEARN MORE.
Sydney Sweeney definitely went for a lingerie vibe as she stripped to swimwear for her Frankie’s Bikinis collab two years ago. In 2023, the actress drove Instagram wild as she modeled skimpy swimsuits to debut her second collab with the brand, although for some, her looks were more underwear than pool-appropriate. Showcasing her fierce curves in everything from bridal-themed swimwear to a mint-green bikini worn with lacy white thigh stockings, Sydney upped the ante in photos that have since been reposted across social media, and one X repost caused a stir. When one fan reacted, they stated that the OP was just posting “lingerie ads.”
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Scroll for the photos. While one showed Sydney in a dark bikini with a stringy bow below the bust, the other featured her in a lighter look.
Standing and sending out a sassy gaze while in her navy-blue bikini, The White Lotus star dropped jaws with a cleavage flash, going ultra low-cut as she rocked thin straps, plus high-waisted, stringy briefs. All curvy hips while flashing her abs, Sydney lifted her chin a little, sending out confidence as she teamed her two-piece with thigh-highs.
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Sydney sported her hair down for her glam shoot, adding lightweight makeup, plus a heavy cross necklace. The Hollywood star also returned in another shoot, this time lounging around an embroidered couch. Here, the 27-year-old went itty-bitty in a pale green bikini with a busty halterneck design. All curves, as she wore white stockings and heels, Sydney wore the same cross necklace, this time adding large hoop earrings and a glittery silver choker.
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Both images were shared by @cinestic on X in March 2023. The post earned over 1 million views, plus plenty of comments.
“20 push-ups now,” one fan replied, seemingly keen to impress Sydney. “Hot,” another wrote. That said, a third mocked the post, saying: “Dude’s just posting lingerie ads.”
Sydney’s collection came complete with an interview as she discussed why she joined forces with the Kylie Jenner-adored brand. “I grew up on the water, always running around in a bikini. If I wasn’t swimming in the lake or the ocean, I was skiing or attempting to surf. So there was always a part of me that wanted to create something that truly felt like me,” Sydney told Elle.
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Only 12% of Americans found the “Sydney Sweeney has great jeans” ad offensive — 39% thought it was clever, 40% didn’t care, and 8% weren’t sure (The Economist/YouGov). pic.twitter.com/b30l1TtIBb
— Sydney Sweeney Daily (@sweeneydailyx) August 12, 2025
More recently, Sydney Sweeney has been embroiled in a PR storm that kicked off with her debuting her American Eagle ambassador status on July 31. Posting her “Sydney has good jeans” campaign last month, the blonde had the internet outraged over the clothing brand switching “good jeans” to “good genes,” with accusations of racism and white supremacy following the ad going viral.
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