Scooter Braun Claims Taylor Swift’s Savage Revenge Anthem Is Just “Great Strategy”—But Is He Really Buying It?
Added on July 18, 2025 inMusic News Cards
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Ever wonder if Mercury retrograde had a hand in one of music’s most jaw-dropping master battles? Because honestly, Taylor Swift’s saga with her masters reads like a cosmic drama where the stars just won’t align! Picture this: Taylor hands over her precious masters to Scott Borchetta, fully expecting a smooth sail, only to find out they landed in the portfolio of none other than Scooter Braun — the very name that’s brought her tears and sleepless nights. It’s like trusting someone with your vinyl collection, only to discover they sold it to the last person you’d want to hear spinning your tracks. And if you think this is just business as usual, think again. Scooter’s move to sell Taylor’s catalog—including all those iconic videos and album art—to Shamrock Holdings for a staggering $300 million only threw fuel on the fire. The plot thickens with talks of ironclad NDAs and shut-down negotiations where Scooter’s team wanted Taylor to promise silence unless she was singing his praises. Cue the heartbreak and defiance that pushed Taylor to re-record her first six albums, sprinkling in fresh “from the vault” gems to reclaim her voice and her art. Fast-forward to this year, and, plot twist, she bought back the rights to those masters herself — a reported $360 million victory lap. So, what does the cosmos say about the power moves, heartbreaks, and triumphs behind those smashing hits? Buckle up as we dive deep into this whirlwind of artistry, ownership, and a dash of astrological fate. LEARN MORE.
“When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter,” she wrote. “Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to.”
Scooter has addressed the situation several times over the years, and previously said that he thought it was “unfair” how everything went down so publicly, and that he thought he’d have the opportunity to “be in business” with Taylor.
The music exec ended up selling Taylor’s catalog, including all associated videos and artwork, to Shamrock Holdings for over $300 million in October 2020 — just over a year after he bought Big Machine.
The following month, Taylor issued a statement revealing that she and Scooter’s respective teams had been in negotiations for her to regain ownership of the masters, but she backed out when his team allegedly asked her to sign an “ironclad NDA” stating she would never say another word about Scooter “unless it was positive.”
She went on to explain that while she had been “open” to partner with Shamrock when they initially reached out to her, she was left dismayed to learn that the terms of Scooter’s sale meant that his company would continue to profit from her work.
“As soon as we started communication with Shamrock, I learned that under their terms Scooter Braun will continue to profit off my old musical catalog for many years,” Taylor wrote. “I was hopeful and open to the possibility of a partnership with Shamrock, but Scooter’s participation is a non-starter for me.”
As you probably know, this whole situation led to Taylor rerecording her first six albums — complete with brand new tracks “from the vault” — in order to have ownership of her music, and she only had her self-titled debut and 2016 album Reputation left to re-release when she announced earlier this year that she’d bought the rights to the original master recordings from Shamrock for a reported $360 million.
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