Numerology Meets Netflix: Get Your Daily Dose of Cosmic Cinema Suggestions Powered By Our AI Astrologer. Find The Show Or Movie You Were Meant To See!
Is the cosmos nudging Playboy from glossy pages to the silver screen? As Mercury aligns with a daring Mars, signaling bold moves and fresh ventures, Playboy and Hefner Capital are turning up the heat with their first-ever joint venture: the feature film Dead After Dark. This isn’t just another celeb-backed flick—oh no—this chilling Cold War-era horror-thriller sets Miami’s dazzling 1961 facade as the backdrop for secrets darker than a Scorpio’s soul, all wrapped up with Playboy’s iconic flair. With Cooper Hefner at the production helm, this passion project promises to blend classic chillers with the brand’s legendary storytelling mojo. So, as the stars suggest a dash of mystery and transformation, could Playboy’s leap into cinema be the start of a new era of entertainment seduction? LEARN MORE
The Playboy brand is making moves toward the big screen.
Playboy and Hefner Capital on Thursday confirmed a creative partnership on Dead After Dark, a new feature film project. It marks the first collaboration between the two companies, though they share DNA. Playboy is, of course, the media, lifestyle, consumer products and licensing brand founded by Hugh Hefner, while Hefner Capital is a private investment firm focused on media, entertainment and cultural ventures steered by his son, Cooper Hefner.
The deal signals a push into entertainment and media as Playboy seeks to expand its presence in the film and television space. The first out of the gate will be Dead After Dark, which is described as “an elevated Cold War-era horror-thriller set amid 1961 Miami’s glittering facade, where a terrifying secret festers beneath the glamour and one of the world’s most iconic brands stands at the center of it all.”
Cooper Hefner, who currently serves as managing partner at Hefner Capital following a run as chief creative officer and chief of global partnerships at Playboy Enterprises, will produce the film. Additional creative partners are expected to board.
“This creative partnership reflects Playboy’s commitment to introduce and build out our story-driven content strategy,” said Playboy chief executive officer Ben Kohn. “Dead After Dark is another step in a broader company effort to develop a connected Playboy entertainment universe, one that draws from the brand’s vast archives, global influence, and consumer appetite for new IP. We’re excited to see how this first film resonates with audiences and to continue collaborating with great partners to develop additional stories across film, television and emerging platforms.”
Said Cooper Hefner: “Dead After Dark is a love letter to both classic genre cinema and Playboy’s legacy as a storytelling platform. Our goal is to create something that’s not only entertaining and emotionally resonant, but also true to the imagination and cultural curiosity that have defined Playboy for more than seventy years. We’re excited to deliver something completely original for Playboy fans that still feels unmistakably familiar.”
Playboy’s Ben Kohn and Cooper Hefner at a Playmate of the Year celebration in L.A. on May 4, 2018.
(Photo by Charley Gallay/Getty Images for Playboy)
Auto Amazon Links: No products found.
This will close in 0 seconds
This will close in 0 seconds
){kind=link}