Millie Bobby Brown didn’t get a particularly positive response in April as she pranced around in a fuzzy crop top and underpants while promoting her Florence by Mills cosmetics line. Earlier this year, the 21-year-old went all retro girly in a promo for her best-selling brand, strutting around with her hair in pigtails as she looked pretty in pink. Millie, who is best known for her child star status, had fans thinking that she was bringing back “childlike se*ualization,” with the comments also seeing the whole thing called “embarrassing” and “wrong.” Millie’s fans often seem to struggle with the fact that she’s all grown up now, but this crowd seemed adamant that the video wasn’t it.

Scroll for the video. Filmed in a pink-themed room with a comfy couch and visible studio equipment, Millie danced around while in a comfy, fuzzy crop top in baby pink.

Rocking long sleeves as she flaunted her fit figure, the Stranger Things star flashed her abs, going slightly ’80s with her outfit while wearing high-waisted pink briefs over pink stockings. Displaying her toned legs, Millie added ballerina-style heels with ankle ribbons, completing her look with pink hair ties that matched her ensemble.

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Blowing bubblegum as she showcased her outfit, Millie sprayed her brand’s hair and body mist, making sure to plug the product. The actress also wore a pendant necklace and earrings to accessorize her look, but it was the vibe more than the outfit that left fans ill at ease.

“BTS with the ultimate soft girl,” Florence by Mills wrote, tagging Millie’s Instagram. Over 700 fans liked a reply reading: “Does anyone else find this embarrassing?” Also popular and gaining a similar number of likes was the fan asking: “I really don’t understand this resurgence of childlike se*ualization bc I’m honestly uncomfortable. The fact that THIS is what is needed to make sales or improve marketing is concerning.”

Meanwhile, over 50 fans agreed when a separate user said: “No. No. Maybe she did not stand behind idea. But it is just wrong. And cringe.”

Millie Bobby Brown was also asked “WTF” she was “wearing,” although fans have mostly warmed to her girly, pastel style as she continues to promote her Florence by Mills Fashion brand, launched in 2024. Millie is also founder of her Florence by Mills Coffee brand.

This photo proved popular as Millie Bobby Brown soaked up the ocean air while plugging her clothing brand recently. Shouting out her terry cloth range, the A-lister flaunted her toned tummy and legs from a boat, earning herself over 1.3 million likes.