Machine Gun Kelly isn’t staying silent amid the wave of online hate surrounding his new single, “Cliché.”

Despite the track soaring up Spotify charts and earning the title of last week’s Favorite New Music, not everyone’s vibing with Machine Gun Kelly’s stylistic shift, and he’s had enough.

Known for his gritty rock anthems and punk edge, MGK surprised fans with a more polished, pop-centric sound on “Cliché,” which quickly sparked a flood of backlash from critics on social media. But in true MGK fashion, he turned the hate into content.

In a video posted to his socials, the genre-bending artist pulled out his phone and began scrolling through posts dragging the new track, calling out trolls by name. “Angry insecure dudes are so CLICHÉ,” he wrote in the caption, an unapologetic nod to the track’s title and its lyrical undertones.

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One of the first users he called out was @Gingerbeargage, who had shared the music video with the harsh caption, “What is this garbage?” followed by “The poster is even gahyer.”

MGK zeroed in on the typo, smirking as he repeated, “Gahyer. Spelt G-A-H-Y-E-R.”

But he didn’t stop there. As he scrolled through more critical comments, MGK offered a mic-drop moment for the trolls, “Just tell me you’re insecure. Tell me you found your girlfriend watching this music video.”

He then circled back to Gage and added, “It’s a pop song, man.” And just to really drive the point home, MGK pulled up a photo of what he imagined the user looked like, a balding older man furiously pointing at a camera, before letting the image speak for itself.

And on Instagram, he also popped into the comments section of a viral post from @louaista, who posted a clip of the “Cliché” music video with the caption: “Fans are saying that this is what beefing with Eminem does to your rap career.”

MGK fired back directly, “Nah, this is what doin’ whatever tf you want and having fun looks like.”

The comment racked up thousands of likes and instantly reignited the long-running narrative surrounding MGK’s genre shifts since his infamous feud with Eminem.

The feud’s origins date back to 2012, when a then-rising MGK tweeted about Eminem’s daughter, Hailie Jade, who was just 16 at the time. The tweet read, “Ok so I just saw a picture of Eminem’s daughter… and I have to say, she is hot as f-ck, in the most respectful way possible because Em is king.”

MGK later claimed he meant no harm, but the damage was done. Word quickly spread that Eminem and his team weren’t pleased, leading to MGK being allegedly blackballed from media platforms like Em’s SiriusXM channel, Shade 45.

The tension simmered until 2018, when Eminem dropped his surprise album Kamikaze and called out several artists by name, including MGK. On the track “Not Alike,” Em took direct aim at Kelly, “And I’m talkin’ to you but you already know who the f-ck you are, Kelly…”

The diss didn’t go unnoticed.

Just days later, MGK clapped back with the explosive track “Rap Devil,” a bold counterpunch that mocked Eminem’s age, career, and persona, “Tough talk from a rapper paying millions for security a year…” and “Still can’t cover up the fact the last four albums as bad as your selfie…”

Eminem responded with “Killshot,” a scathing takedown that fans still reference today. The song painted MGK as a jealous upstart and included lines like, “I’m 45 and I’m still outselling you…” and “I had to give you a career to destroy it.”

The internet went wild. “Killshot” shattered YouTube records and ignited a firestorm of debates, memes, and think pieces. Many believed Eminem had the final word.

However, following the beef, MGK didn’t go quiet. Instead, he transformed. Rather than continuing to battle in the rap arena, he pivoted into pop-punk with his 2020 album “Tickets to My Downfall,” which debuted at #1 on the Billboard 200.

Now, every time MGK drops a new track, the internet can’t help but bring it up, especially when it’s far from his rap roots.

It seems MGK isn’t interested in fitting into a box, or staying quiet when critics come for him. As “Cliché “continues to climb the charts, he’s reminding the internet that reinvention is part of the artistry… and insecurity is louder than ever.