Kim Kardashian has once again turned heads, this time with her latest SKIMS Valentine’s Day campaign!

Kim Kardashian took to Instagram to show off her toned physique in the new SKIMS Valentine’s Day collection, which dropped on Thursday. As the face of her highly successful shapewear brand, Kim modeled a variety of sultry pieces, including a plunging triangle heart bralette and matching lace bottoms. The collection, designed to celebrate the season of love, was aimed at offering both sexy and comfortable options for everyone.

In her Instagram stories, Kim gave fans an up-close look at the pieces, featuring herself in different sets, including a skimpy pink bra paired with matching silk shorts and a flirty cropped corset with heart-shaped details. Kim also showcased a $78 lace bodysuit that accentuated her figure, further enticing her followers.

This year’s Valentine’s Day range from SKIMS features a wide array of products, from intimates and loungewear to sleepwear and even pet clothing. The collection is designed to cater to all genders, including men, women, children, and even pets, making it a versatile offering. The prices for the collection range from as low as $18 to as high as $120 for some sleep sets, ensuring there is something for everyone.

Earlier this week, Kim teased the launch of the collection with a collaboration featuring K-pop star Rosé from Blackpink. The singer posed in pieces from the collection, including a cotton jersey heart minidress and a red lipstick-patterned cami set. In a statement to The Hollywood Reporter, Kim praised Rosé for embodying the essence of the brand, calling her “the ultimate Valentine for 2025.” Rosé, in turn, shared her excitement, expressing how special Valentine’s Day was to her, especially since it falls close to her birthday.

Founded in 2019, SKIMS has quickly become one of the most recognizable names in the fashion industry. Kim Kardashian’s strategic mix of inclusivity, body positivity, and innovative designs have made SKIMS a leader in shapewear and loungewear. Over the years, the brand has expanded from just shapewear to a full line of clothing, including bras, panties, loungewear, and even maternity wear.

The success of SKIMS has not only elevated Kim’s status as a business mogul but has also redefined the way people think about comfort and style. Kim’s personal involvement in each campaign—like this Valentine’s Day one—helps keep her brand authentic and relatable.

While the SKIMS Valentine’s Day campaign continues to garner attention, Kim Kardashian also made headlines earlier this week for her political statement. Kim posted a photo of Melania Trump at Donald Trump’s 2017 inauguration, sparking a wave of reactions from fans. Although Kim has not explicitly aligned herself with any political party, her associations with figures such as Ivanka Trump and Elon Musk have led many to speculate about her political leanings.

Despite the political stir, Kim’s focus remains on her successful ventures, with SKIMS leading the charge. The collection’s launch comes just in time for Valentine’s Day, giving fans yet another reason to celebrate both the holiday and Kim’s business empire.

Kim’s Valentine’s Day collection for SKIMS is a bold celebration of love, beauty, and inclusivity. With her stunning lingerie shots, collaboration with Rosé, and continued focus on expanding her business empire, Kim proves once again that she is a force to be reckoned with both in the fashion industry and beyond.