Jeremy Clarkson’s Pub Crackdown: Which ‘Annoying’ Customer Tribe Is Getting the Boot Before You Can Say ‘Cheers’?
Added on September 14, 2025 inCelebrity News Cards
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Ever wonder what it’s like when a pub owner’s patience is tested to cosmic levels? Well, Jeremy Clarkson has hit one of those “enough is enough” moments at his swanky countryside haunt, The Farmer’s Dog. Fresh off the success of Diddly Squat farm, our infamous Top Gear rebel traded revving engines for farm-to-fork ale and British-only grub—no Heinz ketchup or Coke in sight—which already ruffled some feathers. But here’s the kicker: Jeremy’s now seriously considering banning an entire swath of customers, and no, it’s not just the usual troublemakers. Nope, he’s coming down hard on what he calls ‘food intolerance frauds’—those who claim allergic reactions but seem to dance around their dietary demands just to cause chaos. It’s like Mercury retrograde meets the lunch rush—absolute pandemonium! Could this be a sign from the stars pushing him toward a bold, albeit risky, business move? Ready to dive into why Clarkson’s pub might soon be the most exclusive spot for the gluten-tolerant only? Buckle up—it’s a wild ride. LEARN MORE
Jeremy Clarkson has revealed he wants to get rid of a chunk of his customers for one specific reason.
Having found great success with his Diddly Squat farm and its subsequent farm shop, the Top Gear legend decided to open his own pub, called The Farmer’s Dog.
However, he recently wrote for The Times about all the issues he’s run into since opening it.
His farm-to-fork approach has seen some backlash, particularly when he revealed he was only using British produce and British drinks.
This meant that things like Heinz Ketchup, Coca-Cola and black pepper weren’t available for punters to enjoy.
Jeremy Clarkson says he wants to ban a certain kind of punter (Carl Court / Staff/ Getty)
He told The Times this year that he refuses to start ‘another business as long as I live’. After his pub was recently subjected to a costly cyberattack that cost him £27,000, I don’t blame him either.
But banning customers? That’s a bit harsh…surely?
Clarkson’s column warned that there’s one group of people he doesn’t want to serve anymore, and that’s because of the ‘annoying’ things they’ve done.
The TV presenter wrote that he got customers ‘who will claim after they leave that you poisoned them and that you must now give them 50,000 of your pounds’.
He wrote that Rupert Everett should beware of these people, as landlords told him the situation is now an ‘epidemic’.
Who?
‘Food intolerance frauds’.
He wants to ban those with food intolerances after a slew of issues which ended up nearly costing him ‘50,000 pounds.’
Clarkson doesn’t want people with food intolerances at his pub (Oscar Wong / Getty)
Clarkson said there was one incident in which a woman claimed to fall ill through gluten after she’d been given beer instead of cider.
But this wasn’t true.
He said: “We had one the other day who said she’d been given beer instead of cider and the gluten in it had made her so ill she’d had to cancel her holiday, and we now had to reimburse her.
“Happily, we have her on CCTV not drinking beer, so we are safe on that one. But often landlords aren’t so lucky. Many tell me this food intolerance fraud is now an epidemic.
“And even when it isn’t fraudulent, it’s still annoying. These faddy eaters demand that the kitchen staff jump through hoops to ensure they will not be served anything that might upset them.
“And then they have an ice cream for pudding, saying ‘Oh well, a little bit of dairy won’t hurt’.”
“I’m seriously thinking of banning people with food intolerances. I know it would be commercial suicide but they are just so annoying,” the Clarkson’s Farm star said.
He said his staff members were ‘brilliant’, adding: “Their ability to keep smiling when someone has just announced they’re allergic to oxygen genuinely beggars belief and I love them all.” Food intolerances are pretty common, with people likely to have food intolerances to things like gluten, lactose, fructose, alcohol, caffeine, crustaceans, sulphites, fish, nuts, sesame, mustard and celery.
Some are even allergic to strawberries, kiwis, and soya.
It might just do away with a large group of customers.
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