“How Beyoncé’s Historic Halftime Show Unleashed a Netflix Revolution Overnight!”
Added on December 26, 2024 inEntertainment News Cards, Sports Cards
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On Christmas Day, while many of us were cozying up in our pajamas with a hot cup of cocoa, Netflix had an entirely different kind of holiday spectacle lined up—one that involved touchdowns, divas, and a hint of family sparkle. Yes, we’re talking about Beyoncé! Her “A Cowboy Carter Christmas” event took center stage during the NFL’s double-header, pulling in more than a third of Netflix’s global subscribers. Can you believe it? Watching football has never been so … glamorous! With the Chiefs battling the Steelers and the Ravens going head-to-head with the Texans, this wasn’t just any match-up; it was a holiday extravaganza streamed across 200 countries. And let’s not forget the queen herself—Beyoncé—bringing her A-game to the halftime show, delivering a medley of hits, surprise guests, and even a cameo by her daughter! Wouldn’t it be something if every holiday celebration ended with Beyoncé? Well, for those tuning in from their couches, it just did! So, fasten your seatbelts as we dive into all the dazzling details of this unforgettable event.
Beyonce and her “A Cowboy Carter Christmas” event during the NFL’s Christmas Day slate of games was a massive success for Netflix. Over one-third of the streaming platform’s global subscribers reportedly tuned in Chiefs-Steelers and Ravens-Texans matches. The double-header of NFL games was streamed across 200 countries with the Chiefs-Steelers game ranking as Netflix’s second-most popular live event ever.
The legendary singer performed during halftime of the Ravens-Texans game. Lasting over 12 minutes, her setlist included “16 CARRIAGES,” “BLACKBIIRD,” “AMERIICAN REQUIEM,” “YA YA,” “SPAGHETTII/RIIVERDANCE,” “LEVII’S JEANS,” “JOLENE,” and finally, “TEXAS HOLD ‘EM.” She also brought out Post Malone and Shaboozey as surprise guests. Her daughter, Blue Ivy Carter, even joined in as a dancer at one point.
Dec 25, 2024; Houston, Texas, USA; Musician Beyonce preforms during the half time show between the Baltimore Ravens and the Houston Texans at NRG Stadium. Mandatory Credit: Julian Dakdouk Parkwood Entertainment via Imagn Images
It wasn’t Beyonce’s first time working with the NFL. Back in 2013, she headlined Super Bowl XLVII in New Orleans, Louisiana. She also performed at Super Bowl XV in 2016, alongside Coldplay and Bruno Mars in Santa Clara, California. The “Beyoncé Bowl,” remains available on Netflix as a standalone special for users who missed out on the live event. As for the results of Wednesday’s games, the Chiefs ended up beating the Steelers 29-10 while the Ravens bested the Texans 31-2.
Looking ahead, Kendrick Lamar will be headlining the halftime show for Super Bowl LIX in February. It’ll be his second time performing at the event, having joined Dr. Dre, Snoop Dogg, Eminem, 50 Cent, and Mary J. Blige on stage during the Super Bowl LVI halftime show in 2022. He’s still fresh off the release of his latest album, GNX, as well as his feud with Drake, which spawned his hit diss track, “Not Like Us.”
About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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