Hailey Bieber’s String Bikini Secret: What’s Really Holding Her Together Under That Sunkissed Glow?
Added on July 5, 2025 inCelebrity News Cards
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Ever wonder if the stars have a sense of humor? Well, today’s cosmic cocktail seems to be nudging Hailey Bieber into the spotlight with a splash of sizzle and a dash of business savvy. The supermodel, who’s just cashed in big time—selling her Rhode skincare brand to E.l.f. Beauty for a cool $1 billion—is back on Instagram, turning up the heat in a black bikini that’s as fierce as a Leo in full roar. Posing with a cheeky tuck of her product tube, Hailey’s rocking that sun-kissed glow and those curves like a cosmic queen commanding her empire. It’s like Venus herself whispered, “Strike a pose, darling!” and the internet couldn’t get enough—over 700,000 likes in one hour, sweetie! So, whether the stars arranged this stellar glow-up or it’s just Hailey doing her thing, one thing’s clear: this is one hot summer saga you don’t wanna miss. LEARN MORE
Hailey Bieber is back in her bikini as she drops hot new shots on Instagram. The supermodel, 28, updated her feed at the start of July with a promotional post for her Rhode skincare brand, one she has just sold to E.l.f. Beauty for $1 billion.
Continuing to plug her 2022-founded company, Hailey stripped down to a black bikini, cheekily tucking a tube of her product into her top in her opening snap. Looking fit and healthy, Hailey flaunted her curves, showcasing her figure and merchandise, and the early replies were positive.
The share earned the wife of singer Justin Bieber over 700,000 likes in just one hour.
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Scroll for the photos. Posing outdoors while sun-kissed, Hailey stunned in a halterneck two-piece, keeping her look skimpy while highlighting her cleavage, abs, and toned shoulders.
Lifting her arms up and turning her head to the side, the catwalk queen rocked stringy, high-waisted briefs, drawing the eye to her killer legs while flashing her tiny thigh tattoo.Going all Hot Girl Summer in shades while wearing her hair down, Hailey also highlighted a yellow tube of Rhode’s peptide lip tint, mentioning the “Lemontini ballerini” in her caption.
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A swipe right showed a model (possibly Hailey) shot close up and in boy-short bikini bottoms. Again, Rhode had opted for the tucked-in vibe as it showcased its product. In keeping with the citrus theme, Hailey returned in selfie mode, modeling a sleeveless yellow top and black shorts while holding a phone with a yellow case.
Fans also got a bombshell beach shot of Hailey in a different bikini, this time with the stunner holding her hands up to her head. Hailey made sure to tag Rhode. Fans seemed keen to shop, but also on the Rhode logo belly chain that Hailey had modeled. “I NEED THAT BELLY CHAINNNNN,” a popular reply read.
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Fans took the opportunity to hound the star over the allegations in the these photos, where she rocked a black bikini and cowboy hat.
“Your husband needs a therapist! He is the new Britney Spears” was a comment gaining over 800 likes. “This woman’s husband is in a full spiral, and she’s posting thirst traps,” another fan replied, gaining over 6,000 likes.
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If Kylie Jenner can do it, so can Hailey Bieber. Following in the footsteps of the reality star, Hailey made May headlines for confirming that Rhode was being sold to E.l.f.
“Our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally,” she stated.
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