“From Triumph to Tailspin: How Travis Scott’s ‘4X4’ Set a Records-Breaking Billboard Plunge!”
Added on February 11, 2025 inEntertainment News Cards
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Travis Scott is a name that practically everyone knows in hip-hop circles—he’s like the cool kid in school that everyone wants to be friends with. Yet, even this musical dynamo has had his share of chart mishaps. Remember “4X4”? Oh, the anticipation was palpable! With the song blasted from every corner, thanks to promotions by the WWE and NCAA, you’d think it was destined for the top. And sure, it stormed the Hot 100 with all the fury of a rollercoaster at Six Flags in its debut week. But lo and behold, just a week later, it took a nosedive—falling faster and harder than your hopes of winning the lottery. I mean, what gives? How can a track go from “this is the hottest thing since sliced bread” to “who even remembers this song?” Let’s dissect what’s going on with Travis Scott’s chart roulette and explore the highs—and decidedly lows—of his music journey!
There’s no doubt that Travis Scott is one hip-hop’s brightest stars. But even with that being a pretty widely known fact, sometimes his songs and projects don’t always do the best on the charts. Case and point, “4X4.” His first solo single since “K-POP,” the song was teased relentlessly prior to its release on January 24. Both the WWE and NCAA both had a hand in helping promote the anthemic-sounding track. Fans were pretty ecstatic to get their hands on it at first. However, the hype seems to be slowing down considerably. In its first week, it skyrocketed to the top of the Hot 100. But now just a week later and “4X4” is experiencing the largest drop-off from number one ever.
Not accounting for holiday songs, Scott’s potential lead single for his next album now sits at 57. For comparison, the next worst decline is “Like Crazy” by Jimin of BTS. That went from number one to 45. Others in similarly poor territory include Taylor Swift with “willow” and “TROLLZ” by 6ix9ine and Nicki Minaj. “Life Goes On” by BTS is there also falling all the way to 28. Then, Travis Scott appears again with “FRANCHISE” featuring Young Thug and M.I.A, which went down to 25.
Unfortunately for the Houston superstar, his projects have been on the wrong side of chart history as well. Ironically, a similar thing happened just last year when Travis Scott rereleased DAYS BEFORE RODEO to streaming. After narrowly losing to Sabrina Carpenter’s Short n’ Sweet by 1,000 units, week two saw it drop by 94.7%. That was also a historic low for the decade and it dropped to 30 on the Hot 200. However, it would make it to the top a month later.
While Scott has gone been on a performance rollercoaster lately, don’t let this alter your view of his past dominance. At the end of the day, “4X4” did become another number one hit, which is also his fifth of his career. Others include the aforementioned “FRANCHISE,” as well as “THE SCOTTS” with Kid Cudi, “HIGHEST IN THE ROOM,” and “SICKO MODE” with Drake. He’s also accrued four albums to reach the mountaintop. UTOPIA, Birds In The Trap Sing McKnight, DAYS BEFORE RODEO and ASTROWORLD have all done so.
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