“From TDE to Transformation: REASON Unveils Surprising New Sound in ‘Not What You Think’ Featuring Bas!”
Added on January 24, 2025 inEntertainment News Cards
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In the ever-evolving landscape of hip-hop, where artist-label relationships can be as volatile as a reality show reunion, REASON recently made waves by officially parting ways with Top Dawg Entertainment. Picture this: a California MC who spent seven years in a creative, albeit tumultuous, environment, releasing three projects and even shining on Kendrick Lamar’s celebrated Black Panther soundtrack. Now, you’d think that’d be a smooth ride, right? Not quite! As he rolled out his last album, Porches, the behind-the-scenes drama began to unfurl like a soap opera, with REASON voicing his frustrations about how things were being handled. But like any good artist, he signed off with a gracious nod—proving there’s still class in controversy. Now, with his upcoming single “Not What You Think” and the announcement of a new album, I Love You Again, he’s gearing up to share what’s been rattling around in his mind since he left the TDE nest. I mean, who doesn’t want to hear the juicy details from an artist who’s experienced the highs and lows of the industry? Buckle up, folks, because this is just the beginning!
REASON took a major step forward during the summer of 2024 by leaving Top Dawg Entertainment. The California MC was a part of the family for seven years and released three projects. Additionally, he had an outstanding performance on the Kendrick Lamar-curated tracklist for the Black Panther soundtrack. However, during the rollout of his last studio LP under the label, Porches, things began to unravel. At various points, REASON aired out his grievances with how the higher ups handled it. Ultimately, this led to the relationship with them being irreparable. Despite how tense it got, REASON made sure to sign off in respectful fashion. “THE LAST 7 YEARS HAVE BEEN INCREDIBLE, AND I’VE APPRECIATED ALL THE TIME AND EXPERIENCES THAT HAVE COME WITHIN THAT SPAN OF TIME. I CAN’T EVEN PUT INTO WORDS THE SURREAL FEELING I’VE HAD OF BEING ABLE TO SHARE MY THOUGHTS, EXPRESSIONS, EMOTIONS, STORIES, AND EXPERIENCES WITH YOU ALL THROUGH THE PLATFORM PROVIDED TO ME BY TOP DAWG ENTERTAINMENT.”
That Instagram message would be the last time we have really heard anything about TDE from REASON. That is until now with “Not What You Think,” the lead single for his first LP since departing. He announced I Love You Again alongside its release and it will arrive on February 28. This Bas-assisted collab sees REASON speak loosely on his past experiences during his tenure. If you don’t believe us, just peep this quote from Earmilk. “‘Not What You Think’ was a cadence and bounce I came up with right after splitting with TDE. I had no words. I just knew I wanted the bounce to be in a certain pocket, and I wanted to speak on situations where artists/entertainers aren’t always what the public thinks they are.”
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