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“Draya Michele Faces Backlash: Is Her Latest Instagram Post Ignoring Real-World Struggles?”

Added on January 10, 2025 inEntertainment News Cards

Have you ever wondered what it means to be a walking headline, with your every move potentially sparking debate and giving fans plenty to talk about? That’s precisely the life of Draya Michele, the reality star infamous for stirring the pot. On January 10th, she found herself back in the firing line, but this time, it wasn’t just the usual drama—the stakes were a bit higher. With wildfires raging through Los Angeles, she took to Instagram to promote an air purifier. What could have been a genuinely helpful gesture quickly morphed into a social media maelstrom. Many fans accused her of capitalizing on a devastating situation, branding her actions as “tone deaf.” I mean, is there such a thing as bad publicity, or are we witnessing another round of “did she really just do that?” Buckle up, because this saga dives deep into the nuances of celebrity marketing, social media blowback, and the fine line between compassion and opportunism. Let’s explore the fallout from Draya’s recent social media misstep and the wild ride that is her public persona!

Draya Michele is no stranger to controversy. The reality star has made a career out of eliciting strong reactions from fans and co-stars. She may not have been able to predict the response she got on the 10th of January, though. Draya Michele decided to promote an air purifier on Instagram. It was clearly meant to coincide with the wildfires that have been tearing through Los Angeles over the past week. Instead of coming off helpful, however, some fans felt the reality star was being opportunistic.

Draya Michele’s post saw her specifically reference the L.A. wildfires. “While the unimaginable is happening with the fires in LA,” she wrote in the caption. “Air quality is so poor, toxic even. I’m using the @sereniby_official air purifier to ensure that my kids and pets are breathing in fresh, double filtered air.” Draya Michele went on to offer Instagram users a discount should they choose to buy now. “The brand is now offering $200 off when you use my link in bio. There’s no price on peace of mind but having it is more valuable than most worldly things.” The reality star also included the hashtag “#prayforla.”

Instagram users did not like this look at all. Many felt like Draya Michele was using a tragedy to help sell an air purifier brand. Others felt that the decision to market air quality in the midst of California’s current situation was “tone deaf” in nature. “Draya using the L.A. fires,” wrote one irate user. “To promote an air purifier on her Instagram. Like she never does anything right. Tone deaf af.” The sentiment was echoed throughout the comment section on the Shade Room. Draya Michele limited the comments on her post, so it’s harder to gauge the feedback.

Draya Michele has also been drumming up drama with her love life. The reality star is currently dating NBA star Jalen Green. Michele is 39 years old and Green is 22. The age gap has rubbed some people the wrong way. Especially since Michele’s son, Kniko, is the same exact age as her current boyfriend. She is not bothered by the criticisms, however. “We try to stay off the internet and not really listen to that kind of stuff,” she told TMZ. “We block it out and mind our business.”

About The Author

Elias Andrews is a music and entertainment writer for HotNewHipHop. He joined HNHH in 2024 as the lead night shift contributor, which means he covers new music releases on a weekly basis.

In the year since joining, Elias has covered some of the biggest and most turbulent stories in the world of music. He covered the Drake and Kendrick Lamar battle, and the release of the disses “Family Matters” and “Meet the Grahams,” in particular, in real time. He has also detailed the ongoing list of allegations and criminal charges made against Diddy.

Elias’ favorite artists are Andre 3000, MF Doom, pre-808s Kanye West and Tyler, The Creator. He loves L.A. hip-hop but not L.A. sports teams. The first album he ever bought was Big Willie Style by Will Smith, which he maintains is still a pretty good listen.

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