In the ever-evolving realm of West Coast hip hop, few artists manage to carve out a distinct space quite like Reason. After gaining significant traction during his time with the powerhouse label TDE, he made the bold move to bid adieu to the industry giant in 2024. Talk about diving headfirst into the deep end! With his latest release, I Love You Again, we get a sneak peek into this refreshing rebranding, as if he’s polishing off a vintage vinyl while sipping on something smooth. This album not only showcases his lyrical prowess but also feels like an embrace—one that invites fans back into his world with a newfound sense of comfort. Who knew breaking free could sound so good? As we dive into the hypnotic sounds and introspective tracks, it’s clear: Reason’s still got plenty to say, and he’s ready to share it with us—drumless piano and all. So, let’s explore the vibe, the journey, and what this album really means for a rising star redefining his path.
Reason exists in a unique pocket of West Coast hip hop. He was signed to TDE, which brought a lot of eyes to him, but he decided to leave the label in 2024. I Love You Again in the rapper’s first release since breaking free of the iconic label. As the title suggests, the album serves as a sort of reintroduction to his skillset and his overall vibe. It’s a welcome return. I Love You Again feels like the most relaxed release of Reason’s career, while at the same time retaining the qualities that previously made him a standout.
Nothing is rushed on here, as evidenced by the intro. “Fly Away” sees Reason spit and harmonize over a piano without a drum in sight. It’s emotional and impressive, and it leads perfectly into the first full cut, “MY OWN.” Reason makes reference to Top Dawg being in the rear view mirror, but he doesn’t sound hurt. Instead, he delivers standout songs like “Stuck on Moments” with Kota the Friend and “Not What You Think.” The production is understated across the board, but it works to Reason’s benefit. He has plenty to say here, and we hear all of it. He’s going to be just fine without TDE.
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I Love You Again tracklist: