As the cosmos align, I can’t help but think the universe has a whimsical sense of humor—especially when it brings together legends like Cheech & Chong and the pulsating energy of Rolling Loud. Imagine the stars chuckling as these two titans of chill slip into the THC beverage scene with their latest concoction, Pit Punch. Launched at the iconic Rolling Loud Miami in late 2024, this drink isn’t just a playful nod to their cannabis-loving roots; it’s a full-on celebration that is now making waves across the country. With a blend of fruity flavors and mouthwatering goodness, it’s like the universe beckoned them to spread joy and good vibes, one sip at a time! So, are you ready to quench your thirst and elevate your energy with a drink that’s as legendary as those who crafted it? Let’s dive in!
Cheech & Chong are legends of the entertainment world and they are certainly known for their love of smoking and anything THC-related. Having said that, it should come as no surprise that they got into the THC drink business. In fact, they teamed up with Rolling Loud for a THC-infused drink called Pit Punch. Overall, this is a drink that was launched during Rolling Loud Miami at the end of 2024. The activation was such a huge success that the drink is now being offered all across the country.
Certain retailers will be carrying the drink, although you will be able to ship the drink right to your door if you visit their website. Tommy Chong spoke about the partnership, stating “Music and cannabis have always gone hand in hand. Nothing brings people together like a great beat and a good buzz. Pit Punch is the next evolution of that energy.” The other half of Cheech & Chong, Cheech Marin, echoed those sentiments. “What’s been created with the Rolling Loud festival is something truly special—it’s a cultural force,” Marin said. “Being part of this next chapter with Pit Punch and helping bring it to people across the country is something we’re incredibly proud of.”
Image Courtesy of Pit Punch
For now, there are two flavors of the drink. These flavors include Fruit Punch and Orange. Overall, Rolling Loud is very excited about this partnership. Rolling Loud Co-CEO’s Matt Zingler and Tariq Cherif stated as much. “We’ve always wanted Rolling Loud to live beyond the stage,” Cherif said. “With Pit Punch, people can tap into that energy anytime. It keeps them connected to the music, the culture, and the feeling of the pit—even when they’re not in it.”
Although Cheech & Chong are legends who could have strolled off into the sunset, they continue to do their thing and explore their passions. Meanwhile, Rolling Loud continues to be the biggest hip-hop music festival in the entire world. This is a matchmade in heaven and we look forward to what flavors they come up with next.