CBS Scores a Five-Year AMA Deal—Is This the Love Story or a Contractual Soap Opera?
Added on August 19, 2025 inTV News Cards
Popular
Numerology Meets Netflix: Get Your Daily Dose of Cosmic Cinema Suggestions Powered By Our AI Astrologer. Find The Show Or Movie You Were Meant To See!
So, CBS and the American Music Awards just decided to make it official and stick together for the long haul — five more years, to be exact. Now, isn’t it curious that this love affair is kicking off just as Mercury flexes its communication muscles in Gemini? Seems like a cosmic nudge for better networks and buzzing audiences, because the 2025 AMAs drew a whopping 4.86 million viewers live — a spike not seen since 2019. And when you toss in replays and delayed viewing, over 10 million eyeballs were glued. Not bad for a show trying to soften the Grammy blow CBS is about to take when Disney scoops up those shiny trophies in 2027. Plus, let’s not forget the vibe of this deal — the partnership officially starts with the 2026 awards and runs deep into 2030, riding a wave of renewed energy and viewer excitement. Are the stars aligning for a new golden era of music awards on our screens? Only time will tell…but I’m here for it. LEARN MORE
CBS and the American Music Awards will stay together for a longer term.
Dick Clark Productions, which produces the awards, and CBS have signed a five-year deal to continue airing the AMAs on the broadcast network, with a simultaneous stream on Paramount+. The deal comes after the 2025 awards, which aired in late May, averaged 4.86 million viewers — the highest total for the awards since 2019. The audience was up about 38 percent from its last telecast on ABC in 2022. Replays on other Paramount channels and delayed viewing brought the audience to more than 10 million.
CBS and Dick Clark Productions first collaborated on the AMAs in 2024 for a special celebrating 50 years of the awards (though no awards were given out) that drew some 6 million viewers. The new deal will kick in with the 2026 awards and run through 2030.
The agreement will also help soften the blow of CBS losing the Grammy Awards to Disney beginning in 2027. The Grammys are easily the most watched music awards show, but the AMAs have been a solid draw over the years as well.
Dick Clark Productions is owned by Penske Media Corporation, The Hollywood Reporter‘s parent company, in a subsidiary joint venture between Penske Media and Eldridge.
Auto Amazon Links: No products found.
){kind=link}