New reports claim that Blake Lively‘s products are suffering a notable drop in sales amid the controversy surrounding her legal dispute with actor Justin Baldoni.

The businesses reportedly affected include Lively’s haircare brand, Blake Brown, and her alcoholic beverage line, Betty Booze. Blake Brown allegedly saw a decline of up to 78% around the time she filed her sexual harassment lawsuit against Baldoni.

Sales have reportedly declined even further since then, amid claims that Taylor Swift‘s fans, known as Swifties, are no longer interested in Blake Lively and her products.

As the lawsuit between Blake Lively and Justin Baldoni continues to make headlines, the ripple effects appear to be taking a toll on Lively’s entrepreneurial ventures.

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According to NewsNation, Lively previously stated in her original lawsuit against her “It Ends With Us” co-star that her haircare brand, Blake Brown, suffered “depressed retail sales by 56–78 percent.”

Those numbers have reportedly dropped even further recently, particularly at Target, the retail chain with which Lively is partnered.

A Puck report claims the brand is projected to make “less than $15 million” in total sales in 2025, a steep decline from the $100 million it was reportedly worth.

And while the initial decline was attributed to Lively’s claim that Baldoni orchestrated a social media smear campaign against her, the recent downturn follows accusations from Baldoni’s legal team that the actress attempted to “essentially blackmail” the pop star into publicly supporting her.

Swift fans have reportedly viewed Lively’s alleged actions as a reason to boycott her products, including her Betty Booze line.

Besides Swifies distancing themselves from Lively’s business ventures, Swift herself has also halted her relationship with her former best pal.

“Their friendship has halted,” a source told People Magazine earlier in the month. “Taylor wants no part in this drama.”

This comes after previous claims that the ongoing legal feud between Lively and Baldoni has not only left Swift “completely floored” but also “very upset.”

The singer’s anger is also said to be fueled by her realization that Lively has been using her name to boost her own standing, and this has been happening for quite some time.

“Taylor has been aware that Blake has been exploiting her name for a while now, but this subpoena takes it to a whole new level,” a source told the Daily Mail.

Amid the legal feud, other high-profile people within Lively and Swift’s circle have distanced themselves from the actress.

“No one that is close friends with Taylor continues to be in contact with Blake,” an insider told the Daily Mail.

Topping the list is Gigi Hadid, whose actions have reportedly been followed by British stars Cara Delevingne and Sophie Turner.

“Cara is no longer friends with Blake, but there was no big fight or anything like that,” the insider further remarked. “She hasn’t talked to her in months and has no plans to, or to hang out.”

As for Turner, another insider shared that she and Lively were “never all that close,” and even if they were, “no one in Taylor’s crew has anything to do” with the actress anymore.

“Taylor’s friends, Sophie included, are so set on keeping in Taylor’s good graces that they have no problem whatsoever on cutting ties with anyone who does Taylor dirty,” the source said.

Recently, Swift was subpoenaed by Justin Baldoni’s legal team in connection with claims tied to his $400 million defamation countersuit against Lively.

But before a deposition date could be set, Baldoni’s lawyers withdrew the subpoena, freeing Swift from the obligation.

Sources later claimed that the decision was made because the legal team had already obtained what they wanted from Swift.

Allegedly, someone in Swift’s inner circle handed over proof that Lively’s legal team had “threatened to leak” private messages between the actress and Swift if the singer didn’t publicly support her.

That whistleblower was reportedly revealed to be Scott Swift, the singer’s 73-year-old father.

“Scott Swift did not want his daughter to be dragged into this any further, and he voluntarily gave up this information as part of a deal that would include [Baldoni’s team] withdrawing their subpoena for Taylor,” the insider informed the Daily Mail.

Earlier this month, Lively made an appearance on Seth Meyers’ late-night show, where she opened up about the emotional toll she has seemingly endured this year amid her court battle with Baldoni.

Alluding to her ongoing legal battle, Lively told Meyers: “What I can say without going too into it is that this year has been the highest of highs and the lowest of lows in my life and I see so many women around afraid to speak, especially right now, afraid to share their experiences, and fear is by design.”

She continued, “It’s what keeps us silent. But I also acknowledge that many people don’t have the opportunity to speak.”

“So I do feel fortunate that I’ve been able to, and as a woman, you have the ability to use your voice – that’s kept me strong and helped me in my belief and my fight for the world to be safer for women and girls. It’s a pretty simple thing,” Lively added, per the Daily Mail.