Ever notice how a person’s star chart seems to align perfectly with their epic rise to the big stage? Maybe it’s the season, maybe it’s just astrology being its chaotic self, but Thursday morning at San Francisco’s Moscone Center, I watched as the universe’s most unlikely Virgo (okay, possibly not a Virgo, but hear me out) — Bad Bunny — took the mic in his post-Grammy glow, ready to tackle the Super Bowl halftime show and, maybe, his destiny . I mean, is cosmic timing real, or does Benito just have an uncanny sense for upstaging retrograde Mercury? He waltzed in rocking a faux fur behemoth and a beanie (classic, right?), answering questions like he’s just as surprised as we all are about this headliner thing . But before we all start learning Spanish (or dancing, per his advice), I can’t help but wonder: Do dreams chase us when we’re too busy living in the moment — or is that just today’s Moon in Pisces talking? If pride, nostalgia, and the bold honesty of reconnecting with one’s roots could headline the Super Bowl, well, this is the year . Want the wild, intimate details from the press room to the halftime buzz? LEARN MORE.

In his first official public appearance after winning album of the year at the 2026 Grammys, Bad Bunny said that it was never about that for him.
During a press conference that took place at San Francisco’s Moscone Center on Thursday morning, the Puerto Rican rapper-singer sat down for an intimate interview in front of hundreds of reporters. He wanted to give the final interview before his halftime show performance at Super Bowl XL.
While he dodged questions surrounding special guests and surprises, he admitted that he didn’t think that the success of his album, Debí Tirar Más Fotos, would lead him to the Super Bowl halftime show as a headliner.
“I wasn’t looking [to win] album of the year at the Grammys and also Latin Grammys. I wasn’t looking to perform at the Super Bowl halftime show,” he admitted, while explaining the intention behind the curation of the record-breaking project.
“Then the opportunity to put [my feelings] that I put into the album on one of the biggest stages in the world is something that I never thought,” said Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, who walked on stage dressed in his 2016 aesthetic. Almost as if he was giving a nod to a younger version of the artist. In the background played “Chambea,” a hit he released in 2017 when he was only known as a trap and urban Latin music artist.
Wearing a long gray faux fur coat and a beanie, El Conejo Malo described the project as a bridge to finding himself again.
“I was just looking to connect […] with my history, my culture, and I did it in a very honest way. I only wanted to perform at the residency, and that’s it,” he added.
He then explained that only when he saw reactions from people outside of Puerto Rico did he realize the phenomenon he created. People deeply understood his feelings of pride, resistance and nostalgia with every song.
“It was like, ‘Oh wow, the world really wants me, right? So I should go, also to give some love. Show love to all of the world, to Latin America,’” said the artist who stirred controversy last year when explaining that he would not be performing in the United States, due to concerns about ICE raids happening outside the stadiums.
During the interview, the artist also addressed the fact that staying true to himself was what leveraged his success in many ways.
“This album is the most special because I was trying to connect with myself and my roots and who I am, and that tells you something, that I already knew before, but now it’s like confirmed: You always have to be proud about who you are and feel comfortable being yourself,” said the artist.
While no political commentary or questions were asked, Bad Bunny reiterated that pride in culture and roots is essential.
“Feel proud about your history and where you are from, but don’t let that limit you,” he added. “I know where I come from, but I also know where I can go.”
During the conference, he did send out a message to non-Spanish speakers: “I know I told [people] they had four months to learn Spanish. They don’t even have to learn Spanish. It’s better if they learn to dance.”
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