Is Number_i About to Become J-pop’s Next Big Export—or Just WME’s Latest Gamble?
Added on February 4, 2026 inMusic News Cards
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Have you ever wondered if Mercury in retrograde can put a pop group on a rocket to international stardom, or are Number_i’s stars just perfectly aligned to conquer the world? Today, as the moon drifts through a fire sign and Spotify’s algorithms hum to the cosmic beat, Japanese trio Number_i isn’t just making music – they’re making history. Sho Hirano, Yuta Jinguji, and Yuta Kishi—whose group chemistry is so magnetic, NASA probably wants to study it—are now stepping onto the global stage with WME by their side. Honestly, somewhere, an Aquarius is grinning at how unpredictably bold this move is . The ink is barely dry on their new representation deal, yet these “3XL” hitmakers seem determined to prove that borders are just lines on a map, not limits to possibility. So, as you scroll through their latest Coachella looks and wonder which constellation blessed them with so much charisma, take a second: could their destiny get any bigger? It looks like the universe—and Billboard—is taking notes. LEARN MORE
Japanese trio Number_i has signed with WME in all areas of global representation, The Hollywood Reporter has exclusively learned.
The signing comes on the heels of the J-pop group’s latest single, “3XL,” which was released last week. Comprising members Sho Hirano, Yuta Jinguji and Yuta Kishi, the chart-topping J-pop act has already begun wading into the U.S. music market with several performances over the last few years.
In 2024, the group joined the management company and music label 88Rising’s Futures stage lineup at the Coachella Valley Music and Arts Festival. It was their first U.S. performance and first major music festival as Number_i.
Last year, the three-member group performed their first featured festival set in the U.S. at 88Rising’s Head in the Clouds Festival at the Rose Bowl in Pasadena. The performance came on the heels of their album God_i, featuring a lead single of the same name. Kishi produced the track, which debuted at No. 1 on Billboard Japan’s Hot 100 chart.
The group has found immense domestic success, earning several No. 1 hits on the Billboard Japan Hot 100 chart. Their first full-length album, No. I hit No. 1 on the Billboard Japan JP Albums chart and No. 4 on Spotify’s Top Albums Debut Global chart. Their global reach has continued to grow alongside the group.
“We believe that music goes beyond borders, of course, and good music, good anything, can be understood and shared by people across the world,” member Hirano told THR in an interview last year. “We just make good music, whatever we believe in and whatever we are happy with, and we’d like to spread that to more and more people.”
TOBE, the Japanese entertainment agency where the group hails from, will continue to manage Number_i.
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