NBA YoungBoy’s New Production Company: Is This the Beginning of a Rap Star’s Takeover or Just Another Smoke and Mirrors Move?
Added on January 15, 2026 inEntertainment News Cards
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So, here’s a thought — could it be that the cosmos finally aligned to spotlight NBA YoungBoy just as he’s ready to unveil a whole new facet of himself? With Mercury doing its usual dance of communication, it seems only fitting that the Louisiana rap dynamo is not just dropping beats but now stepping under the lens of a full-blown concert documentary. Directed by Nico Ballesteros, the same guy who stirred the pot with Kanye West, this isn’t your run-of-the-mill backstage pass. Nope, this film aims to pull back the curtain on what makes YoungBoy tick—from his magnetic stage presence to the relentless grind behind his meteoric rise. And trust me, with the Mercury vibe messing with messaging and expression, audiences are in for a ride that’s as honest as it is cinematic, giving us all a peek beyond the mic and spotlight. Intrigued? You should be. LEARN MORE
NBA YoungBoy is stepping into the documentary spotlight with a new concert film that promises to capture both his stage presence and the personal journey behind his outsized cultural impact.
Foundation Media Partners announced they will produce and distribute the project alongside the Louisiana rapper’s new production company, 38 Films, according to Variety.
The documentary will be directed by Nico Ballesteros, who previously helmed the controversial film In Whose Name? about Kanye West, which opened in theaters last September.
The project goes beyond typical concert footage, with producers promising to explore the scale of YoungBoy’s influence and the realities of life on tour at Hip-Hop’s highest levels.
Patrick Hughes, CEO of Foundation Media Partners, said the rapper represents more than just music.
“NBA YoungBoy is not just an artist — he’s a cultural force,” Hughes said in a statement. “Through Nico’s vision, this film captures that energy honestly and cinematically, while giving audiences a real window into who he is beyond the stage.”
The timing couldn’t be better for documenting YoungBoy’s career momentum.
The documentary announcement comes as YoungBoy continues releasing new music, including his recent single “Creep Up on Ya,” with a full album expected soon. His previous release, MASA, debuted at number six on the Billboard 200 in July.
His touring power has also reached impressive heights.
Pollstar recently ranked NBA YoungBoy as the 13th-largest global tour, averaging $1.6 million in gross per city. AllHipHop previously reported that his Make America Slime Again Tour generated more than $70 million across 42 dates, placing him among the top 10 touring acts.
Ballesteros spent six years documenting Kanye West for In Whose Name?, giving him unique insight into capturing polarizing Hip-Hop figures. His approach with YoungBoy will likely focus on the artist’s authentic personality rather than manufactured moments.
No release timeline has been announced, but Foundation and 38 Films are developing strategies for both theatrical and streaming distribution.
The project represents YoungBoy’s first major documentary, despite his years of dominance in Hip-Hop.
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