Martha Stewart Just Schooled Us All on Aging Like a Boss—And Yes, Those Skinny Jeans Are Part of the Magic!
Added on November 26, 2025 inCelebrity News Cards
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Is it just me, or does the cosmos have a funny way of shaking things up when you least expect it? As the stars align this season, Martha Stewart, who’s rocking her 84 years with the zest of a fire sign on overdrive, is flipping the script on ageism in a way that even Capricorn’s stubborn perseverance would tip its hat to. Forget the usual young faces plastered across denim ads—Martha’s stepping in, slender jeans and all, proving that style and grace aren’t reserved for the youth alone. And honestly, isn’t there something wonderfully cosmic about a holiday campaign centered around the timeless gift of jeans, a nod to comfort and polish that resonates like a Virgo’s love for practical perfection? Martha’s not just modeling American Eagle’s skinny jeans; she’s endorsing a lifestyle where longevity meets everyday demand—a sartorial embrace meant to outlive the wrapping paper. So, is Martha Stewart actually the zodiac’s ultimate energy, reminding us that age is just an illusion designed to cramp the style of the spirited—and if jeans can tell a story, hers is one worth scrolling through endlessly. LEARN MORE.
Martha Stewart is breaking age stereotypes with her latest campaign for American Eagle.
The octogenarian was recently named the new face of the jeans brand, marking a notable shift from the controversy surrounding Sydney Sweeney earlier this year. For the campaign, the lifestyle guru modeled in slim-fitting jeans that highlighted her fit and graceful figure.
Martha Stewart also praised the brand for creating denim that “feels exceptional, fits beautifully, and lives up to the demands of everyday life.”
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At an age when many have long retired, Martha Stewart is turning heads and dropping jaws in American Eagle’s latest ad campaign.
The 84-year-old lifestyle guru partnered with the denim brand for their “Give Great Jeans” holiday campaign, where she models skinny jeans for the first time in her career.
“The holidays are a time for thoughtful giving, and I’ve always believed there’s nothing more useful or more universally appreciated than a pair of jeans,” Stewart said to promote the campaign.
The retail businesswoman went on to recommend American Eagle as the best brand to get denim for gifting this season.
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“American Eagle makes denim that feels exceptional, fits beautifully, and lives up to the demands of everyday life, which is exactly what we all need during the busy holiday season,” she added.
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Stewart had high praise for the brand while encouraging prospective buyers on more reasons to go for the brand.
“No one should have to choose between comfort and polish, and frankly, you shouldn’t bother with jeans that require such a compromise,” she shared.
“‘If you want to give a gift that will be worn, loved, and appreciated long after the wrapping paper is gone, give the gift of American Eagle jeans,” Stewart further remarked.
Fans seemed pleased with the ad, as many thanked the brand for appealing to an older demographic, while others gushed over how young Stewart looked in the photos.
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As to why Stewart was tapped for the role, AE’s CMO shared the reason in a chat with Marketing Drive.
“We are Gen Z’s No. 1 retailer who sells jeans — we are very proud of that,” Craig Brommers said. “It is at this very moment in the holiday season when we broaden the customer base, and our jeans are for everyone everywhere.”
“Gen Z’s watching her on TikTok, mom is watching her on Instagram, grandma is watching her on ‘The Today Show,'” Brommers also noted. “There’s not a place that people aren’t experiencing and loving Martha.”
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Stewart also looked stunning in a recent photo shoot with Snoop Dogg and Dr. Dre for their Still G.I.N. brand.
The TV personality showcased flawless skin in the shoot, leaving many of her fans wondering how she has maintained her ageless appearance.
“She looks mega youthful, I can’t believe she is in her eighties,” a netizen remarked.
Another fan on X added, “Tell me what your secret is, Martha!”
“Martha Stewart at 84 is a reminder: women’s prime is whenever they decide it is,” one more user wrote.
“Eighty-four years old, and still redefining what it means to age. Martha Stewart shows that passion, reinvention, and presence keep you radiant long after the calendar stops mattering,” another individual commented.
Amid images of Stewart going viral, a plastic surgeon weighed in on how the octogenarian has been able to maintain her flawless look, per the Daily Mail.
According to Minnesota-based plastic surgeon Dr. Jennifer Harrington, Stewart likely had some cosmetic surgery that included neuromodulators to smooth wrinkles.
She also stated that the Homemaking mogul might have had a “broadband light laser treatment (BBL) to even out the skin tones and eliminate brown and red pigments from UV sun damage.”
“The fullness in her cheeks could be dermal fillers, but fat transfer (removing fat in a body area where it is not wanted and injecting it into another area for more volume) is gaining popularity, and this could be what we see here,” Harrington further remarked.
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Concluding her speculations, Harrington also hinted that Stewart must have invested in “good, quality pharmaceutical-grade skincare.”
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