MemeHouse will turn the 2025 Las Vegas Grand Prix into far more than a race and make it a social media spectacle.

With TikTok backing their creator-driven campaign, the production company is pulling together an elite roster of influencers and celebrities to bring the energy of Formula 1 directly to Gen Z screens.

The result will be a digital takeover unlike anything the Vegas Strip has seen during F1 weekend.

MemeHouse Productions will kick off the highly anticipated race weekend with a full-scale influencer campaign designed to merge Formula 1 with the online creator world.

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More than 20 celebrities are set to fly to Las Vegas as part of a TikTok-sponsored brand trip centered around the TikTok Lounge. Creators will stream live from the TikTok Clubhouse throughout the event, sharing behind-the-scenes views, race-day access, and real-time reactions with a massive Gen Z audience.

Social media star Savannah Schultz sums up the expected vibe perfectly, telling The Blast, “This weekend brings together exceptional creators, premium access, and the energy of F1 — and we’re excited you’re part of it.”

The Las Vegas Grand Prix, now in its third year, is already one of F1’s most dramatic stops.

Set on a 3.8-mile Strip Circuit, the night race is scheduled for an 8 p.m. local start time.

With Lando Norris atop the standings and McLaren having already secured the constructors’ championship, Max Verstappen and Oscar Piastri will remain in contention once the engines begin to rev.

MemeHouse has built its reputation on real-time event streaming and high-profile collaborations, previously teaming up with artists such as Ice Spice, Hit-Boy, Ty Dolla $ign, and Machine Gun Kelly.

A spokesperson for the company described their mission clearly, stating, “We want the world to feel like they’re part of the moment, capturing it as it happens, in real time.”

The influencer roll call reflects that ambition. The lineup includes Marissa Ayers, Katherine LaPrell, Andreina Santos, Sydney Thomas, Vanna Einerson, Daniela Ortiz Rivera, Vickala Grav, Louise Barnard, Isaac Francis, Andrea Carmona, Gia Duddy, JD Dodard, Zac Woodworth, Leslie Golden, Amiah Brooks, Jarred Vanderbilt, Toni Breidinger, Kinsey Wolanski, Lindsay Brewer, and rapper Tyga.

MemeHouse is also well-known for working with Justin and Hailey Bieber, adding even more celebrity power to its brand identity.

Once on site, creators will be encouraged to broadcast every moment of the weekend, from paddock walk-throughs to nightlife events, with an emphasis on immersive, short-form content.

The company’s message to its influencer squad captures the mission: “Your audience won’t be distant viewers; they’ll experience F1 as if they’re here with you.”

It’s all part of Formula 1’s broader push to grow its U.S. fanbase, with the Las Vegas Grand Prix standing as one of three American races on the calendar.

Thanks to MemeHouse, the event isn’t just a sports spectacle; it’s become a viral, creator-powered cultural moment, bringing racing closer to the next generation than ever before.

MemeHouse isn’t a typical influencer mansion, but a hybrid of livestream spectacle, crypto casino, and creator playground.

Step inside and you’ll find ring lights next to trading monitors, Kick chat spamming the screens, and a rotating lineup of creators flipping meme coins like it’s a sport. Their weekly programming ranges from “Flip $100 Faster” battles to roulette-style coin picks and trivia rounds where right answers unlock real trading funds.

If the crew hits their collective profit goal, the celebration isn’t small, the entire house throws a blowout afterparty that becomes content in itself.

What lives online, however, recently exploded into real-world hype thanks to their Fourth of July White Party. Held at the Los Angeles property, the event delivered Nobu catering, rooftop DJs, and a firework display that lit up the Hollywood Hills.

What started as a streaming incentive quickly became one of the most dissected nights in influencer culture.

Meme House is not trying to be the next content house. Instead, it is rewriting the definition.

By blending crypto chaos with IRL parties, creator-led challenges, and nonstop livestreaming, it’s crafted a formula that feels more like the future than a fad.

If the White Party spectacle wasn’t proof enough that the brand’s experiment in digital-first entertainment was just getting started, then its venture into the Las Vegas Grand Prix will surely grab attention.