Ever wonder who’s actually cashing the checks and shining up the legacy while those icons rest in peace? Today, under the ever-mysterious influence of Mercury in retrograde—yep, the planet of communication taking us for a spin—it makes you think: who’s really steering the ship behind the scenes when the celebs aren’t calling the shots anymore? These behind-the-scenes maestros—whether a slick lawyer, a devoted family member, or a trust company with a briefcase full of secrets—are the wizards turning that fame into a well-oiled money machine. Take MJ’s kids chilling as beneficiaries of a trust, Elvis’s estate shaking hands with a corporation, or Dr. Seuss’s legacy giving back to education; it’s less ghost story, more business strategy! Curious to dive deeper into this star-powered hustle? LEARN MORE.

They’re the ones keeping the money flowing, the image polished, and the brand alive. Whether it’s a lawyer, a family member, or a big-shot trust company, they control everything from royalties and trademarks to real estate and name rights.

Basically, they turn fame into a business that keeps running, even when the star’s long gone. 

In MJ’s case, his kids are beneficiaries of a trust, Elvis’ estate splits profits with a corporation, and Dr. Seuss’ goes partly to educational foundations.

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