Fans are applauding Gwyneth Paltrow‘s bold choice to reveal her natural side in recent pictures on Instagram.

The actress shared a carousel of photos on her page from the New York Fashion Week, which took place earlier in the month.

During the Fashion Week, Gwyneth Paltrow also did a soft launch for her fashion brand, Gwyn, which focuses on timeless, wardrobe-building pieces.

Gwyneth Paltrow drew the praise of fans for her latest snaps on her Instagram page, taken at the New York Fashion Week earlier in the month.

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Fans were left in awe of a candid photo of the actress, where she appeared makeup-free and proudly displayed her natural facial lines without any digital retouching.

In the comments section, one user remarked, “The first photo is so refreshing and real,; referencing the image of Paltrow showing off her natural look.

Another user commented, “The first picture is perfect. It’s one of a gorgeous women who is aging beautifully, shows traces of life. Thank you for every woman above the age of 40!”

“Seeing a fresh face that shows age — It’s about time,” a third netizen said, while a fourth remarked, “Okay, I am VERY into this frown and normal lady face lines.”

“Love that you don’t add filters. So Beautiful & Real! You are definitely all about Everything Natural & Real,” another user chimed in.

Back in 2023, Paltrow sat down with Glamour to share her view about aging in Hollywood.

When asked about how she tunes out the pressure on women to age the “right way,” the Goop founder explained that she chooses to follow her “own path.”

She stressed that she believes women should have the freedom to age however they like.

“I’m that type of person. And I really believe that, first of all, every woman should be able to age or not age exactly the way she wants to do it,” Platrow said.

Regarding the issue of aging, the actress noted that she doesn’t think “people should judge women in general for that kind of thing.”

“Sometimes people say to me, ‘Oh my gosh, so-and-so looks overdone.’ I’m like, ‘But if she’s happy with that, then that’s great!’ There’s no need to be negative about another choice that a woman makes,” Paltrow stated.

Speaking further on the topic, Paltrow shared she wants to “age as beautifully as I can” and isn’t “afraid of wrinkles.”

“I’m not afraid of those things that come with aging, I’m really not,” she continued.

At the NYFW, Paltrow soft-launched her latest venture, Gwyn, a fashion line that focuses on timeless wardrobe-building pieces, including pea coats, pleated dresses, denim shirts, leather skirts, and tailored pants.

The Goop founder also sat down with Vogue, where she shared insights into the inspiration behind her debut collection.

“We wanted to bring it more into the fashion conversation without being alienating or too avant-garde. But a little more international, a little less California,” she told the outlet.

“We recently upgraded our whole site and did a big refresh, and I thought to myself, this is really the time to make the change,” Paltrow added, seemingly hinting that she had phased out Goop’s nine-year-old fashion line G. Label for Gywn.

During the conversation, Paltrow also talked about how launching the brand was part of her desire to make the most of the time she spends on the fashion side of her business.

“This part of the business is extremely personal to me. I spend the most creative time on this part of the business, and I wanted it to feel more reflective of that,” Paltrow further remarked.

Earlier this month, Paltrow’s daughter, Apple Martin, landed her first major fashion deal, proving she has inherited her mother’s fashion instincts.

The young adult was announced as the new face of Self-Portrait, a London-based label known for its women’s ready-to-wear collections.

The news was shared on Instagram in a joint post from Martin and the brand, featuring a video where she said she was “excited to be the new Miss Self-Portrait,” per Page Six.

In the coming months, Martin is expected to appear in several campaigns for the brand, including portraits, films, and activations.