The post saw the Montecito-based royal hype up the Duke of Sussex with her caption, along with an incredible song, “Whatta Man,” to match.

Meanwhile, Harry and Meghan renewed their multi-year Netflix deal through Archewell Productions, with the duchess confirming the partnership will now also include collaborations with her brand.

Meghan Markle has delighted fans by sharing a playful video of Prince Harry showing off his surfing abilities, paired with a cheeky musical tribute.

In the Instagram clip, posted Friday, the Duke of Sussex is seen riding the waves dressed casually in a backwards baseball cap, shorts, and a long-sleeved top.

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At one point, he crouches low as the surf curls around him, before springing upright and clapping in triumph.

Meghan captioned the post, “We interrupt your regularly scheduled programming to bring you this important message,” adding a fox emoji, a nod to her personal nickname for Harry.

She set the video to Salt-N-Pepa’s 1993 classic “Whatta Man,” highlighting the lyrics, “What a man, what a man, what a man, what a mighty good man.”

Although the comments were disabled on the Instagram post, fans took to X (formerly Twitter) to comment on the video, with one writing: “There’s our guy, #PrinceHarry.  Living his best California life. Surfs Up.”

“This made my day. Put a smile on my face. Continue singing Harry and Meghan,” another said.

The video comes as Meghan’s lifestyle brand As Ever has come under fresh scrutiny, with one PR expert suggesting her social media strategy could be “diluting” its image by “reposting mid-tier influencers.”

Since launching the Montecito-based label earlier this year, the Duchess of Sussex has been actively promoting it online, often by resharing posts from micro- and mid-tier influencers using her products.

But according to UK brand and PR specialist Chad Teixeira, this approach may be backfiring.

Speaking to the Daily Mail, he said: “Meghan’s As Ever brand has all the right ingredients for success with its strong name, a compelling backstory, and a product that sits in a lifestyle space where she can naturally lead. However, the current strategy feels a little reactive and lacking in originality, and we’d expect more from her.”

Teixeira warned that “Leaning too heavily on reposting mid-tier influencers risks diluting the brand’s positioning, as it comes across more like filler content than a considered rollout.”

“There’s also the risk that it comes across as not being accessible for her customer base, as they only see it being used by high-profile figures,” he added.

Meanwhile, Meghan recently shared yet another glowing promotion for her As Ever rosé, though the wine is still sitting on shelves more than two weeks after its debut.

The “Suits” alum unveiled the 2024 Napa Valley Rosé on August 5, but unlike last year’s vintage, which sold out within an hour, the latest release remains available on the brand’s website.

Earlier this week, As Ever posted a fresh clip highlighting the drink as Meghan’s “favourite pour,” emphasizing it would only be offered “for a limited time.”

The video showed the blush-colored wine being poured into a glass against a sun-drenched backdrop, complete with a wicker basket and summer hat.

“Cheers to summer’s final sips,” the caption read. “Fill your glass with our founder’s favorite [sic] pour, available for a limited time.”

The push is widely seen as an effort to boost momentum after sales lagged compared to the 2023 vintage’s rapid sell-out.

Meanwhile, Harry and Meghan have renewed their Netflix deal, signing a multi-year first-look agreement through their production company, Archewell Productions.

The extension comes amid speculation that their original contract would be scaled back to a smaller deal when it came up for renewal later this year.

Instead, the Sussexes and Netflix confirmed their continued partnership, with Meghan noting the collaboration will now also tie in her As Ever lifestyle brand.

“We’re proud to extend our partnership with Netflix and expand our work together to include the As Ever brand,” Meghan said in a statement. “My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision.”

Netflix’s Chief Content Officer, Bela Bajaria, praised the couple’s impact on audiences.

Bajaria said, “Harry and Meghan are influential voices whose stories resonate with audiences everywhere. The response to their work speaks for itself — ‘Harry & Meghan’ gave viewers an intimate look into their lives and quickly became one of our most-watched documentary series.”

She added, “More recently, fans have been inspired by ‘With Love, Meghan,’ with products from the new As Ever line consistently selling out in record time. We’re excited to continue our partnership with Archewell Productions and to entertain our members together.”