Ever notice how Taylor Swift’s vinyl pressings are starting to outnumber Mercury retrogrades? With Venus squaring Neptune this week, maybe it’s no surprise we’re all leaning into a little more sparkle, whether it’s star-crossed love or limited-edition wax. As if the zodiac wasn’t already confusing enough, Taylor just tossed two more alternate vinyl variants into the cosmic mix for her upcoming 12th album, The Life of a Showgirl —and don’t even get me started on the new “Baby That’s Show Business” edition cover that looks like something you’d dream up during a feverish Pisces moon. Just three days ago, we had two other variants dropped for the “Shiny Bug” edition, and if anyone’s keeping planetary track, that makes four cosmic collectibles spiraling toward our shelves faster than you can say “Eras rewrite.” Swift has long turned album launches into scavenger hunts for grownups—only this time, with a palette of vinyl shades that would make even a Libra’s head spin . Feeling lucky? You might want to check your birth chart before you join the vinyl arms race—all variants are on sale until August 23, but if history (and astrology) repeat, they’ll vanish before you can manifest them into your cart . LEARN MORE
Taylor Swift listed two more limited-edition alternate vinyl variants for her upcoming 12th album, The Life of a Showgirl ,on Thursday, along with a new alternate album cover, all a part of the album’s “Baby That’s Show Business” edition.
The new variants come three days after Swift unveiled two other vinyl variants and another alternate album cover for the record’s “Shiny Bug” edition. Thursday’s new alternate vinyl options come in a dark blue dubbed “lakeside beach blue sparkle” and a yellow and orange “lovely bouquet golden.” Both vinyl options feature the same, darker shaded alternate album cover. The special edition copies are on sale through Aug. 23, though if the sales are like the “Shiny Bug” edition released Monday, they’ll likely sell out well before then.
So far we’ve seen four different vinyl variants of Swift’s upcoming album, par for the course with Swift’s usual rollout strategies, which typically include many different physical versions of her album, whether that’s vinyl, CDs or cassettes. The variants help drive up sales, as Swift has turned each of her albums into collectables, turning Swift into one of the only artists in the streaming age who could reliably sell more than a million copies for her debut week.
The new vinyl variants come just over a week after Swift revealed The Life of a Showgirl last week on a special episode of Travis and Jason Kelce’s New Heights podcast. The album, set to release Oct. 3, reunites her with legendary hitmakers Max Martin and Shellback, who worked with Swift on some of her biggest pop hits, such as “Blank Space,” Shake It Off” and “22.”
Swift gave one of the more revealing interviews of her career on the podcast, opening up about gaining ownership of her masters, the Eras tour and her relationship with Travis Kelce, among other topics.
“This felt more like I was in an ‘80s John Hughes movie and he was just like, standing outside of my window with a boombox,” Swift said on the podcast of Kelce’s early days courting her on the show. “I was like, ‘if this guy isn’t crazy,’ this is sort of what I’ve been writing songs about wanting to happen to me since I was a teenager.’”
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