Barbara Palvin is bringing her signature elegance and allure to Intimissimi’s latest campaign, starring as the face of the brand’s newest lingerie innovation!

The Italian lingerie label unveiled the Spring 2025 campaign, showcasing its Denise bra—a design that blends grace, seduction, and modern comfort.

Palvin’s campaign begins with a sultry moment as she searches for the perfect lingerie to elevate her evening. That’s where Intimissimi’s Denise bra comes in—a piece designed to highlight femininity with Leavers lace, intricate detailing, and supreme comfort.

The brand’s press release describes the Denise as “an unmatched alchemy of grace and seduction”, crediting its Lace No.97 innovation for achieving maximum refinement and wearability. As Palvin slips into the set, she effortlessly embodies confidence and charm, reflecting the essence of Intimissimi’s modern muse.

The campaign emphasizes Palvin’s natural charisma, with the brand stating: “Barbara not only embodies the aesthetic appeal of Intimissimi’s The UnderWow but also conveys the more intimate nuances of a truly unique experience. By wearing Intimissimi bras, every woman not only feels confident but expresses an authentic, uncompromising femininity.”

At 31 years old, Palvin has built a modeling career that exudes timeless beauty and power. From walking for Prada and Nina Ricci to her tenure as a Victoria’s Secret Angel, she has cemented herself as one of fashion’s most recognizable faces.

The Spring 2025 campaign takes on a personal touch, as Palvin stars alongside her husband, Dylan Sprouse, in the Dress to Express collection. The campaign was also shot by Dylan’s twin brother, Cole Sprouse, making it a family affair.

Dylan, 31, admits that his wife helped guide him through the shoot, sharing with People magazine: “I’m used to acting, so I can tend to be a little stiff. But Barbara helps me get out of that shell. When you work with people you love, it always gets easier.”

Palvin, on the other hand, found the experience both fun and challenging, as Dylan’s playful nature often made it hard to stay serious on set. However, the couple is selective about doing joint projects, choosing only those that align with their style and values.

For Palvin, this was a new experience, as she had never worked with Cole Sprouse as a photographer before. She described the shoot as a love project, with a close-knit glam team making it feel like a family gathering.

Cole, who has developed a professional photography career, brought a personal touch to the campaign. Dylan reflected on their shared childhood, reminiscing about road trips where Cole would stop to take “obnoxious photos of landscapes”—a passion that has now translated into his photographic artistry.

From her humble beginnings in Hungary to becoming a global fashion icon, Palvin continues to redefine beauty and elegance.

With Intimissimi’s latest campaign, she proves yet again why she’s a force to be reckoned with in the fashion industry—effortlessly blending seduction, sophistication, and self-expression.